Digital Marketing Specialist

Job Summary
We are seeking an energetic and results-driven Digital Marketing Specialist to elevate our online presence and drive business growth through innovative marketing strategies. In this role, you will develop, implement, and optimize digital marketing campaigns across multiple channels, leveraging your expertise in SEO, social media marketing, content creation, and performance analytics. Your passion for digital marketing will help us connect with our target audiences effectively, increase engagement, and maximize conversion rates. This paid position offers a dynamic environment where creativity and data-driven decision-making come together to produce measurable results.

Responsibilities

• Develop comprehensive digital marketing strategies that align with company goals, focusing on increasing brand visibility and customer engagement.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Advertising, and other SEM (Search Engine Marketing) channels to ensure maximum ROI.
• Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings.
• Create compelling content for websites, blogs, social media posts, email campaigns, and landing pages that resonate with target audiences.
• Utilize SEO techniques including on-page optimization, backlink building, and technical SEO to enhance website visibility.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools; generate reports to inform ongoing strategy adjustments.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop for digital assets.
• Implement conversion optimization tactics by testing landing pages, calls-to-action (CTAs), and user flows to increase lead generation and sales.
• Manage content management systems such as WordPress to update website content efficiently.
• Coordinate social media management efforts across platforms like Facebook, Instagram, LinkedIn, and Twitter to grow followers and engagement.
• Support email marketing initiatives through automation tools, crafting personalized messages that nurture leads and retain customers.
• Stay current with industry trends in digital marketing, SEM, E-commerce strategies, and emerging technologies like JavaScript or SQL that can enhance campaign performance.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of SEO principles combined with hands-on experience in content creation and optimization techniques.
• Expertise in social media marketing including Facebook Advertising campaigns and social media management tools.
• Skilled in using Google Ads (formerly Google AdWords) for paid search campaigns; familiar with Google Analytics for data analysis.
• Experience with HTML, CSS, JavaScript, or SQL is a plus for technical website adjustments or data analysis tasks.
• Ability to create engaging graphics using Adobe Photoshop or Adobe Creative Suite; basic graphic design skills are advantageous.
• Knowledge of marketing automation platforms to streamline email campaigns and lead nurturing workflows.
• Excellent copywriting skills tailored for digital channels; ability to craft compelling messages that convert.
• Familiarity with content management systems like WordPress or other CMS platforms for website updates.
• Strong analytical skills to interpret performance metrics and optimize campaigns accordingly.
• Experience in B2B (business-to-business) marketing strategies within digital environments is preferred. Join us as a Digital Marketing Specialist if you’re passionate about leveraging innovative digital strategies to make a tangible impact! Your expertise will help shape our brand’s future while advancing your career in a vibrant, supportive environment dedicated to growth and success.

Job Types: Full-time, Part-time

Pay: $28.41 - $34.60 per hour

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in Tucson, AZ 85719