Digital Marketing Specialist

Lakeshore's Mission: Transform individuals to strengthen our communities through innovative and accessible learning. Benefits Include:

Full-time Benefits
Competitive health, dental, and vision insurance
Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities
7.2% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options
College paid life and disability insurance | Health and dependent care Flex Spending Accounts
Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave
Onsite wellness screenings I Relocation assistance available

Lakeshore also offers generous paid time off starting with 10 days of vacation, 9 days of sick time, 6 days of personal leave,
10 holidays, and a one-week winter break.

Additional Perks
Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars
Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection
“Dress for your day” | Employee recognition and appreciation events
Campus closed six Fridays during the summer

Benefits begin the first of the month coinciding with or following hire.
For additional information on our vast array of benefits, read through our benefits guide.

Overview:

POSITION SUMMARY: The Digital Marketing Specialist is responsible for the fast-paced, engaging, ongoing development and execution of a highly customized digital marketing strategy. The role is responsible for maintaining and developing social media platforms, email marketing applications, and digital marketing tools. This position plans and implements the digital communication and social marketing strategy to increase engagement, enhance the college brand reputation, and support enrollment growth through lead generation. Additionally, this role is expected to provide an exceptional customer service experience to both internal and external customers throughout every interaction.

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Responsibilities:

ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):

(50%) Social Media

• Plan, develop, and curate original social media content for multiple platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube that reflects the college mission and brand strategy, as well as advances marketing and communication goals.
• Create plans to reach and grow key target audiences using relevant platforms and social media advertising.
• Develop a monthly social media content calendar and innovative digital advertising campaigns in alignment with the college brand and strategic goals.
• Regularly maintain and monitor the College’s social media channels for accuracy and engagement opportunities as well as to flag important or concerning content.
• Participate as part of an on-call rotation to monitor and respond to social media inquiries outside of normal business hours, including limited evenings and weekends, and during key events.
• Collaborate with college divisions and faculty to curate engaging content, as well as support promotion of college news and events.
• Collaborate with the Marketing creative team to align digital communication with traditional brand communication tactics including the website.
• Utilize analytics and other feedback systems to establish strategy, forecast results, drive improvement, and provide monthly reports to the marketing team.
• Provide recommendations to help identify opportunities to improve engagement and elevate Lakeshore’s digital presence.
• Continue ongoing professional development to administer social media best practices and improve engagement.

(20%) Email Campaign Management

• Monitor and maintain the email management platform including contact management and campaign reporting.

• Implement email marketing campaigns in collaboration with the Senior Marketing Specialist to meet department or college goals.
• Coordinate consistent strategy and messaging between social media, digital tools, website content, and print assets.
• Evaluate and report email analytics to the marketing team and internal stakeholders for engagement and effectiveness.
• Create professional email campaigns that reflect our brand to assist internal stakeholders at Lakeshore College.

(25%) Implement Digital Marketing Tools and Tactics

• Maintain, utilize, and execute Google Applications such as business pages, Google Adwords, Google Display advertising and Google Analytics.
• Work with third parties to execute strategic digital marketing campaigns.
• Develop and maintain a photo management asset system for the campus.
• Maintain two campus phones for internal photography use and social media posting.
• Continue to stay current through professional development by learning digital marketing platforms such as Google Analytics (G4).
• Willingness to learn and test new platforms and strategize new tactics for enhanced engagement.

(5%) Marketing Support

• Participate in college committees and provide input to the direction of college marketing initiatives, as needed.
• Plan, support, and promote College events as needed.

Qualifications:

EDUCATION AND EXPERIENCE:

• Bachelor’s degree from a regionally accredited college or university in a related discipline required.
• Two to three years of relevant occupational experience required.

KNOWLEDGE, SKILLS, AND ABILITIES:

KNOWLEDGE

• Knowledge of Lakeshore’s mission, vision, and strategic direction.
• Knowledge of a Project Management system such as Smartsheet, ASANA, Salesforce, etc.

SKILLS

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Teams, Outlook, etc.)
• Proficient in social media platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube) for business marketing.
• Familiarity with social media content and calendar management systems (Hootsuite, Sprout, etc.)
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills.
• Effective interpersonal skills and customer service skills.
• Strong critical thinking and problem-solving skills.
• Basic photography and videography skills.
• Graphic design utilizing Adobe Suite or Canva.

ABILITIES

• Adapt quickly to new and changing technology.
• Perform work accurately and thoroughly, with a high level of accountability and attention to detail.
• Work independently, as part of a team and/or with minimal supervision.
• Present self in a professional, ethical, and respectful manner at all times.
• Use discretion and maintain a high level of confidentiality.
• Prioritize and manage multiple projects or tasks, maintaining deadlines.
• Establish and maintain effective working relationships and relate successfully with staff, students and all stakeholders.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment may require multi-tasking.
• The noise level in the work environment is usually moderate.

CONDITION(S) OF EMPLOYMENT:

• Employment conditional on completion of a Background Information Disclosure (BID) with the results acceptable to the College.

This job description is designed to cover the basic functions of the job and is not considered a detailed description of every job duty that is required, other duties may be assigned as needed. Duties, responsibilities, and activities may change at any time with or without notice to ensure the successful delivery of organizational objectives.

Pay Range: Starting from USD $22.38 - USD $27.97 /Hr.