Digital Marketing Specialist

About Us:

51Talk, a publicly listed multinational company, is a global leader in online English education, connecting learners with certified teachers for personalized, one-on-one lessons. Established in 2011, we leverage innovative technology to deliver high-quality, affordable language education to students worldwide.

Job Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other relevant platforms
• Manage and allocate digital advertising budgets to maximize ROI and ROAS
• Monitor campaign performance daily and implement A/B testing strategies
• Track and analyze KPIs including CPL, CPA, CTR, conversion rate, and customer acquisition cost
• Implement tracking using Google Analytics, Meta Pixel, and Google Tag Manager
• Optimize landing pages in collaboration with internal teams to improve conversion rates
• Conduct competitor benchmarking and performance analysis within relevant markets
• Collaborate closely with the creative team (designers, copywriters, and social media) to provide performance insights and guide creative direction based on campaign data and audience behavior
• Prepare detailed weekly and monthly performance reports with actionable insights

Job Requirements:

• Bachelor’s degree and above in Marketing, Communications, or related field.
• At least 2 years of hands-on experience in digital marketing, performance marketing or paid media, preferably in education or relevant industry
• Strong experience managing Google Ads & Meta Ads (mandatory)
• Proven track record of optimizing campaigns based on data
• Strong analytical mindset with ability to interpret performance metrics
• Fluent in English and Arabic languages