Digital Marketing Specialist

HIRING: Digital Marketing Specialist (Lahore)

Join a rapidly growing leader in Mobile, Accessories, and Solar! We are seeking a high-potential, results-driven Digital Marketing Specialist to lead and execute digital marketing strategies. The ideal candidate will combine strategic marketing thinking with AI-powered tools and strong creative production skills to deliver impactful omnichannel campaigns. This role requires someone who can manage marketing activities from strategy and planning to execution and optimization, while collaborating across teams and leveraging modern AI tools to enhance marketing efficiency.

Key Responsibilities:

1. Digital Marketing Strategy & Execution:

Align with overseas market business objectives and market characteristics to define core digital marketing channels, content direction, and phased marketing goals.

Lead the end-to-end execution of omnichannel digital marketing campaigns, from planning and strategy development to implementation and optimization.

2. AI-Powered Marketing Optimization:

Deeply leverage AI tools such as ChatGPT, Midjourney, HubSpot AI, and similar platforms to improve:

Marketing strategy development

Content generation

Creative concept development

Campaign optimization

3. Creative Content Production:

Design professional marketing visuals using Adobe Photoshop (PS) including posters, cover images, and advertising creatives.

Produce and edit short-form marketing videos using Adobe Premiere Pro and After Effects, including visual effects and optimization.

Create high-quality content that aligns with overseas market brand tone and audience preferences.

4. Cross-Functional Collaboration:

Coordinate cross-departmental collaboration and integrate internal and external resources.

Share market insights and marketing performance updates to ensure alignment between marketing execution and brand strategy.

Manage multiple marketing projects and campaigns simultaneously with high efficiency.

5. Data Analytics & Performance Optimization:

Build and maintain a digital marketing data analysis system.

Track full-funnel marketing data, generate analytical reports, and propose optimization strategies.

Continuously iterate marketing plans based on performance insights.

6. Digital Asset Management

Manage the setup, operation, maintenance, and security of overseas brand digital assets, including:

.Official websites

.Social media accounts

.Digital marketing platforms

Improve user engagement and retention through AI-driven content strategies and a strong content matrix.

7. Partnerships & Marketing Collaboration:

Develop and maintain overseas digital marketing partnerships, including:

.Marketing agencies

.Influencers / KOLs

.Strategic collaborators

Evaluate partnership performance and conduct post-campaign reviews to optimize future collaborations.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

3+ years of experience in digital marketing, preferably targeting international markets.

Hands-on experience with AI marketing tools (ChatGPT, Midjourney, HubSpot AI, etc.).

Strong design skills using Adobe Photoshop.

Experience in video production and editing using Premiere Pro and After Effects.

Strong understanding of multichannel digital marketing (SEO, social media, content marketing, paid ads, etc.).

Experience with marketing analytics and performance tracking tools.

Excellent project management and multitasking ability.

Strong communication and collaboration skills.

Preferred Qualifications

Experience managing international brand campaigns.

Familiarity with global social media platforms (LinkedIn, X, Instagram, YouTube, TikTok, etc.).

Experience working with KOLs / influencers and marketing agencies.

What We Offer:

Competitive salary package

Opportunity to work on global marketing campaigns

Access to cutting-edge AI marketing tools

A creative and fast-growing work environment

Career growth opportunities

If you’re passionate about AI-powered marketing, creative storytelling, and global brand growth, we’d love to hear from you.

Apply via following link now and become part of our marketing innovation team.

Pay: Rs65,000.00 - Rs100,000.00 per month

Work Location: In person