Digital Marketing Specialist

<Job Summary>
Ignite your passion for digital innovation as a Digital Marketing Specialist! In this dynamic role, you will craft compelling online campaigns that elevate brand visibility and drive measurable results. Your expertise will blend creative content creation with data-driven strategies to optimize digital presence across multiple channels. Join us to shape engaging marketing experiences that captivate audiences and accelerate business growth through innovative digital solutions.

<Duties>

• Develop and execute comprehensive digital marketing strategies across platforms including social media, search engines, email, and display advertising.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and SEM techniques to maximize ROI.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing tactics.
• Create engaging content for blogs, social media posts, email newsletters, and website updates that align with brand voice and marketing goals.
• Oversee content management systems such as WordPress and other CMS platforms to ensure timely publishing and site updates.
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools to inform future strategies and report on key metrics.
• Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce visually appealing marketing assets.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement in e-commerce environments.
• Stay current with industry trends in digital marketing, SEO best practices, social media management, and emerging technologies to keep campaigns innovative.

<Skills>

• Proficiency with SEO tools, Google Analytics, Google AdWords (now Google Ads), SEM techniques, and keyword research methods.
• Strong knowledge of social media marketing platforms including Facebook Advertising and social media management tools.
• Experience with content creation, copywriting, graphic design using Adobe Creative Suite, Adobe Photoshop, and content management systems like WordPress.
• Technical skills in HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
• Expertise in conversion optimization strategies to improve landing page performance and overall campaign effectiveness.
• Familiarity with marketing automation platforms for email marketing campaigns and lead nurturing workflows.
• Understanding of performance marketing principles within B2B (business-to-business) contexts and e-commerce settings.
• Ability to analyze data insights to inform strategic decisions; strong analytical skills are essential for measuring campaign success. Join us as a Digital Marketing Specialist where your creativity meets data-driven strategy! Be part of a vibrant team dedicated to transforming digital landscapes through innovative marketing initiatives that deliver real results.

Pay: $48,134.91 - $57,968.92 per year

Work Location: In person