Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to manage and scale our multi-channel advertising efforts. This role is focused on the end-to-end management of paid media, ensuring high performance across Google, Meta, and TikTok.

Key Responsibilities

• Campaign Management: Lead the full lifecycle of ad campaigns, including strategic setup, daily monitoring, and scaling.
• Performance Optimization: Audit and refine existing accounts to improve ROAS, lower CPA, and enhance overall conversion rates.
• Multi-Platform Execution: Build and launch new campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), and TikTok Ads Manager.
• Tracking & Analytics: Ensure accurate pixel implementation and conversion tracking to provide data-backed insights for stakeholders.
• A/B Testing: Continuously test creative assets, ad copy, and landing pages to identify winning formulas.
• Reporting: Provide monthly performance reports, translating complex data into actionable growth strategies.

Qualifications

• Proven experience managing monthly ad spends across Google, Meta, and TikTok.
• Strong technical understanding of platform algorithms, audience targeting, and bidding strategies.
• Analytical mindset with the ability to troubleshoot tracking issues and interpret heatmaps or GA4 data.
• Experience in the E-commerce is highly preferred.

Location: Fully Remote

Salary: $450-700 P/M (plus bonuses)

Job Type: Full-time

Pay: E£25,000.00 - E£35,000.00 per month

Experience:

• Digital Marketing: 3 years (Preferred)