Digital Marketing Specialist

About the role:

• Responsible for managing customers' social media accounts (Facebook/Meta/Instagram and Twitter), including content creation, community management, and performance metrics

• Assist customers with requests and needs for graphic design requests. Responsible for graphic design creation of marketing and social media assets in Canva

• Ensuring social content is informative and appealing while following individual brand guidelines and best practices for each client

• Managing social calendars and communicating any changes to deadlines or content

• Managing the client’s online reputation by monitoring and responding to online reviews on behalf of the client

• Monitoring community management by using programs like Sprout Social to engage, educate, and address inquiries

• Work closely with the internal customer success team to streamline processes and coordinate the execution of new customer success strategies and communications

• Manage requests/updates/issues for assigned clients via CRM/Zendesk ticketing system

• Analyze social media metrics to identify trends that may impact customer satisfaction

• Have a benchmark knowledge of SEO/PPC to be able to speak to trends and changes that may affect client satisfaction

• Passionate about social media and graphic design

• Proven ability to manage multiple client accounts simultaneously within a high-volume social media agency environment

• Excellent knowledge of social media platforms

• The ability to work autonomously, think strategically, and have strong time-management skills

• Strong attention to detail and communication skills

• Advanced troubleshooting, multi-tasking skills, and can remain calm under pressure

• Willingness to learn new skills related to client marketing (SEO, PPC, etc.)

• Preferred experience with social media, design, and social media planning

• Proficiency in Canva, HubSpot/Salesforce, Zendesk/Ticketing Systems, Sprout Social, and Google Workspace preferred

• Medical coverage for employees and dependents (80-90% covered by employer)

• Employer HSA contribution with HDHP

• 401(k) match up to 3.5%

• Dependent Care Flexible Spending Account (FSA)

• Dental & Vision coverage available

• Basic Life and AD&D Insurance

• Short and Long Term Disability

• Flexible Time Off & 12 Paid Annual Holidays

• Paid Parental Leave

• Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance

• $250 Annual Stipend for Learning and Development