Digital Marketing Specialist

Overview
Are you passionate about driving brand growth through innovative digital strategies? We’re seeking a dynamic and energetic Digital Marketing Specialist to lead our online marketing efforts and elevate our digital presence. In this role, you’ll harness your expertise in SEO, social media marketing, content creation, and performance marketing to attract, engage, and convert our target audiences. Join us to craft compelling campaigns that make an impact across multiple digital channels and help us achieve measurable results. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to growth and innovation.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across platforms including social media, search engines, email, and content management systems.
• Optimize website content using SEO tools and keyword research to improve organic search rankings and increase visibility.
• Manage paid advertising campaigns on Google Ads, Facebook Advertising, and other SEM platforms to maximize ROI.
• Utilize analytics tools such as Google Analytics to monitor campaign performance, analyze data trends, and refine marketing tactics for better results.
• Create engaging content for blogs, social media posts, email newsletters, and landing pages that align with brand voice and marketing goals.
• Implement conversion optimization techniques by analyzing user behavior and adjusting campaigns for higher engagement and lead generation.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Maintain and update websites using WordPress or other content management systems; ensure website functionality with basic HTML, CSS, JavaScript, and SQL knowledge.
• Conduct keyword research to identify new opportunities for organic growth; stay current with SEO best practices and algorithm updates.
• Support marketing automation initiatives by integrating email marketing platforms and CRM tools to nurture leads effectively.

Qualifications

• Proven experience using Ai tools, apps, and various platforms.
• Proven experience in digital marketing with a strong understanding of SEO tools, SEM (Search Engine Marketing), Google AdWords/Google Ads campaigns, and analytics platforms like Google Analytics.
• Proficiency in social media management across platforms such as Facebook, Instagram, LinkedIn, and Twitter; experience with Facebook Advertising is a plus.
• Skilled in content creation including copywriting, graphic design (Adobe Photoshop), and video editing is preferred.
• Familiarity with website management using WordPress or similar CMS; basic knowledge of HTML, CSS, JavaScript, and SQL is advantageous.
• Strong analytical skills with the ability to interpret data insights for performance marketing optimization.
• Knowledge of e-commerce platforms and experience supporting B2B (business-to-business) marketing strategies is desirable.
• Excellent communication skills combined with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A proactive mindset with a passion for staying current on digital marketing trends and emerging technologies. Join us as a Digital Marketing Specialist where your creativity meets strategy! Bring your enthusiasm for digital innovation to a role that challenges you daily while offering opportunities for professional growth in a vibrant team environment dedicated to excellence.

Pay: $56,100.76 - $67,562.20 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Orange, CA 92865