Digital Marketing Specialist

Position: Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid acquisition campaigns on Google Display Network (GDN), Meta Platforms, TikTok.
• Drive subscriber growth and monetization for Digital Apps in Pakistan and globally.
• Manage and scale telco subscription campaigns, conversion-focused, and app monetization campaigns.
• Monitor and improve core KPIs: CPA, CPI, subscription conversion rates, and in-app revenue metrics.
• Conduct A/B testing on landing pages, app flows, and subscription journeys to reduce drop-offs and improve conversion rates.
• Analyze user funnels to identify bottlenecks and growth opportunities across web and app.
• Handle tracking and attribution via GA4, Firebase, Meta Pixel, TikTok Pixel, and Google Tag Manager.
• Collaborate with internal teams (content, UGC, design) to ensure seamless and timely campaign execution.

Qualifications & Skills:

• 2–4 years of hands-on performance marketing experience with proven exposure to telco subscription campaigns.
• Demonstrated experience in app monetization strategies.
• Bachelor’s degree in marketing or a related field.
• Strong experience running conversion, sales, and awareness focused campaigns across Google, Meta, TikTok.
• Solid grip on analytics, A/B testing, and performance tracking tools.
• Experience managing budgets up to $30K/month while maintaining strong ROAS.
• Strong understanding of subscription funnels, monetization strategies, user acquisition, and retention dynamics.

Benefits:

• Market-competitive salary.
• EOBI & Provident Fund.
• Annual increments.
• OPD, IPD & entitled leaves.

Location: Onsite | Islamabad

To apply: Send your resume to mahnoor.sayed@switch.com.pk with the subject line "Digital Marketing Specialist".

Job Type: Full-time

Pay: Rs130,000.00 - Rs180,000.00 per month

Experience:

• campaign management & app installs: 2 years (Required)

Work Location: In person