Digital Marketing Specialist

Job Overview
We are seeking an energetic and detail-oriented Digital Marketing Specialist to join our dynamic marketing team. In this role, you will drive innovative digital campaigns that elevate brand visibility, engage target audiences, and boost online conversions. Your expertise will help shape our online presence across multiple platforms, ensuring our marketing efforts are data-driven, creative, and impactful. This paid position offers an exciting opportunity to contribute to a fast-paced environment where your skills in digital marketing tools and strategies will make a measurable difference.

Duties

• Develop and execute comprehensive digital marketing strategies across channels including social media, email, SEM (Search Engine Marketing), and display advertising to maximize reach and engagement.
• Manage and optimize paid advertising campaigns using platforms such as Google Ads (formerly Google AdWords) and Facebook Advertising to increase ROI and conversion rates.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance content visibility, and drive targeted traffic.
• Create compelling content for websites, blogs, email campaigns, and social media posts that align with brand voice and marketing goals.
• Use analytics tools like Google Analytics and marketing automation platforms to monitor campaign performance, analyze user behavior, and refine strategies for better results.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce engaging visual content that supports marketing initiatives.
• Maintain and update content management systems such as WordPress while ensuring website SEO best practices are followed for optimal performance.
• Implement conversion optimization techniques by A/B testing landing pages, call-to-actions, and other elements to improve lead generation efforts.
• Stay current with the latest digital marketing trends, tools, and best practices in B2B (business-to-business) marketing and e-commerce environments.

Experience

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, social media management, and content creation.
• Hands-on experience with Google Ads (Google AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms.
• Proficiency in HTML, CSS, JavaScript, and SQL for website updates and data analysis is highly desirable.
• Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite to produce visual assets for campaigns.
• Familiarity with content management systems such as WordPress or similar platforms for website updates.
• Demonstrated ability to analyze campaign data using analytics tools to optimize performance marketing strategies effectively.
• Strong copywriting skills with the ability to craft engaging messages tailored for diverse digital channels.
• Knowledge of e-commerce platforms and experience in managing digital campaigns within online retail environments is a plus. Join us as a Digital Marketing Specialist if you're passionate about crafting innovative digital experiences that inspire action! Bring your expertise in SEO tools, social media marketing, analytics, and creative content creation to help us achieve extraordinary results in the ever-evolving world of digital marketing!

Pay: From $25.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off

Work Location: In person