Digital Marketing Specialist (Freelance)

Gulf Payments Company is looking for a Digital Marketing Specialist (Freelance) working approximately 6–8 hours per week to support the execution and optimization of digital marketing initiatives across multiple channels. This role is ideal for a hands-on, detail-oriented professional with strong experience in social media, search, email marketing, analytics, and performance optimization.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search, display, email, and other digital channels
• Optimize digital content and campaigns to ensure alignment with marketing objectives
• Monitor and analyze key performance metrics such as engagement, CTR, conversions, and cost efficiency
• Prepare regular performance reports and dashboards with insights and recommendations
• Support SEO and SEM activities, including keyword performance, campaign optimization, and A/B testing
• Review digital content, visuals, and short-form videos to ensure quality and brand alignment
• Monitor online presence and audience sentiment to support reputation management.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field
• Minimum 3 years of hands-on experience in digital marketing, especially across LinkedIn, search, and email campaigns
• Strong experience in Sprout Social and LinkedIn for publishing, community management, and reporting
• Good knowledge of SEO / SEM, campaign analytics, and optimization
• Strong analytical, communication, and reporting skills
• Relevant digital marketing certifications are an advantage.

Method of Work

This is a remote freelance role on an hourly basis, based on actual hours worked and tasks assigned.

If you are a results-driven digital marketing professional looking for a flexible freelance opportunity, we encourage you to apply. The target workload is approximately 6–8 hours per week.