Digital Marketing Specialist-Google Ads

Job Description – Digital Marketing Executive (Google Ads)

We are looking for a passionate Junior Digital Marketing Executive with hands-on experience in Google Ads campaign management. The ideal candidate will assist in planning, executing, and optimizing paid campaigns to achieve business objectives such as lead generation, conversions, and brand awareness.

Key Responsibilities

• Plan, set up, and optimize Google Ads campaigns (Search, Display, Shopping, and Video).
• Conduct keyword research and manage ad groups effectively.
• Monitor campaign performance and generate performance reports (CTR, CPC, CPA, ROAS, etc.).
• Implement A/B testing for ad copies and landing pages.
• Assist in creating remarketing campaigns to re-engage audiences.
• Work closely with the content and design team to create ad creatives.
• Stay updated with the latest Google Ads trends, policies, and industry practices.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 6 months to 1.5 years of experience in Google Ads campaign management.
• Knowledge of Google Analytics, Tag Manager, and Conversion Tracking.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.

Preferred Skills

• Google Ads Certification (Search/Display/Shopping/Video).
• Basic knowledge of SEO, social media ads, or other digital marketing channels.
• Ability to handle multiple campaigns and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹12,320.66 - ₹46,962.06 per month

Work Location: In person