Digital Marketing Specialist (Performance & CRO)

Metrobi is a VC-backed startup and an alumnus of Techstars Boston, one of the leading accelerators in the USA. We currently operate in 15 states across the US with an aim to grow even further.

We are a platform that connects delivery drivers with local makers and wholesalers to power their last-mile deliveries. Our technology is at the center of our service.

If you want to join a startup with great potential and opportunities, we’d love to hear from you. We welcome people from all backgrounds who have passion, a sense of collaboration, and the drive to change how things move every day.

Why should you join Metrobi?

• Play a key role in shaping performance marketing strategy.
• Fast-paced, growth-oriented environment with plenty of room to test & learn.
• Opportunity to directly impact conversions and revenue.
• International team experience and a supportive work environment.
• A well-funded company that offers competitive compensation.
• An opportunity to learn every day in a fast-paced environment.
• A chance to become a part of a dynamic company on a fast track to change the logistics scene in the US.

About the role

We’re looking for a data-driven Digital Marketing Specialist who loves experimenting, optimizing, and scaling growth. If you enjoy testing landing pages, tweaking ads, and finding the winning formula that drives conversions, this role is for you.

What you’ll do:

• Manage and optimize Facebook Ads & Google Ads campaigns with a focus on ROI.
• Create ad copies using a design tool. (Photoshop, Canva, Figma etc)
• Build and iterate on landing pages (WordPress + Elementor), testing buttons, hero texts, CTAs, and layouts.
• Run A/B tests & experiments to improve conversion rates continuously.
• Track, analyze, and report performance using Google Analytics, Tag Manager, and other CRO tools.

What we’re looking for:

• Proven expertise in Facebook Ads Manager & Google Ads.
• Strong knowledge of Conversion Rate Optimization (CRO) and A/B testing.
• An analytical mindset with comfort in tools like GA4, GTM, Hotjar, or Mixpanel.
• Creative problem solver who thrives on experimentation and iteration.
• Hands-on experience with WordPress & Elementor.

Nice to have:

• SEO basics
• Basic HTML/CSS
• Understanding of UI/UX principles for better user journeys.

• This is a remote position.
• Must be able to work between (9AM-6PM EST) (16:00 - 01:00, GMT+3).
• Hiring interviews will be conducted online.