Digital Marketing Specialist - Real Estate

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JOB SUMMARY:
We are hiring for an emerging and rapidly growing private property developer based in Dubai and Karachi, is seeking a strategic, hands-on, and data-driven Digital Marketing Specialist to lead and execute digital marketing initiatives for a landmark property development project in Karachi and upcoming projects in Dubai.

This role, based in Karachi, will drive end-to-end digital campaigns targeting local, regional, and overseas investors, ensuring maximum brand visibility and high-quality lead generation. The ideal candidate will bring deep expertise in real estate digital marketing, proven experience in cross-border campaigns (UAE, & Overseas Market), and the ability to deliver measurable results through innovative strategies, data-driven insights, and impactful digital presence.

KEY RESPONSIBILITIES:

Strategy & Leadership:

• Develop and execute end-to-end sales & marketing strategies for property development projects across Karachi and UAE markets.
• Lead a team of digital marketers, content creators, and designers to manage day-to-day execution.
• Manage multiple campaigns and projects simultaneously, ensuring timely delivery and performance outcomes.
• Work closely with Sales, Creative, and Development teams to align digital efforts with business objectives.

Performance Marketing:

• Plan, manage, and optimize paid campaigns (Google Ads, Facebook/Meta Ads, Instagram, LinkedIn, YouTube, etc.) for lead generation and conversions.
• Conduct A/B testing, performance tracking, ROI and ROAS reporting.
• Implement conversion rate optimization (CRO) strategies across all landing pages and ad funnels.

SEO & SEM:

• Drive on-page and off-page SEO to ensure top search rankings for relevant keywords.
• Manage Google Search Console, Google Analytics, and keyword planning tools.

Social Media Marketing:

• Own and grow presence across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) tailored to target audiences in both markets.
• Oversee content calendars, post scheduling, community management, and engagement tracking.

Content & Email Marketing:

• Oversee content strategy including blog articles, videos, property showcases, and newsletters.
• Manage email campaigns using platforms like Mailchimp, HubSpot, or similar for nurturing and re-targeting.
• Collaborate with creative and video teams for content production that resonates with real estate investors, homeowners, and commercial clients.

Website & UX Management:

• Oversee website performance, UX improvements, and lead capture mechanisms.
• Work with developers to implement landing pages, lead forms, and interactive features (e.g., virtual tours, maps, calculators).

Analytics & Reporting:

• Develop dashboards to track campaign KPIs, CPL, ROAS, traffic, and engagement metrics.
• Analyse data to inform future strategy and continuous improvement.
• Present monthly performance reports and insights to senior management.

CRM & Marketing Automation:

• Implement and manage CRM platforms (Zoho, Salesforce, HubSpot, etc.) for lead tracking and automation.
• Optimize lead funnels and segmentation for tailored communications.

JOB REQUIREMENTS:

Qualification: Master's or Bachelor’s degree in Digital Marketing, Business Administration or a related field.

Experience:

• Minimum 7–10 years of progressive hands-on digital marketing experience in real estate property development sales & marketing, with at least 3 to 5 years in a leading capacity.
• Proven track record of managing multi-channel digital campaigns with measurable results.
• Experience in Karachi and UAE market or real estate sectors is highly desirable.

Technical Proficiency:

• Strong command of digital marketing platforms, CRM systems, and lead management tools.
• Proficiency in tools such as Google Ads, Meta Business Suite, SEO tools (SEMrush, Ahrefs), Google Analytics, HubSpot, Mailchimp, Canva, and WordPress.

Soft Skills:

• Exceptional communication, interpersonal, and presentation skills.
• Strong analytical and strategic thinking skills with attention to detail.
• Excellent leadership and project management abilities; able to manage multiple stakeholders and priorities.

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Have you managed digital and social media campaigns for real estate or property development projects? Which platforms/tools did you use, and what results did you achieve?
• How do you optimize paid campaigns on Meta, Google Ads, LinkedIn? Which performance metrics do you focus on?
• Which SEO tools have you used, and how have your strategies improved website performance or lead generation?

Work Location: In person