Digital Marketing Specialist – Travel & Tourism

Job Title:

Digital Marketing Specialist – Travel & Tourism

Location: Abu Dhabi, United Arab Emirates

Job Overview:

We are looking for a talented and motivated Digital Marketing Specialist to join our travel and tourism company.
The ideal candidate will be responsible for managing the company’s digital presence, creating and executing online marketing strategies, and supporting business growth through digital channels.
This role requires both technical skills in website and content management, and creative marketing ability to attract and engage customers.

Key Responsibilities:

1. Website Development & Maintenance

• Develop, design, and maintain the company’s travel website.
• Update travel packages, promotions, and seasonal offers regularly.
• Ensure the website is user-friendly, responsive, and optimized for all devices.
• Integrate and manage booking systems and travel APIs (Amadeus, Sabre, etc.) if required.

2. Digital Marketing & Promotion

• Plan and execute digital marketing campaigns across social media, search engines, and email.
• Manage and grow company pages on Facebook, Instagram, TikTok, and LinkedIn.
• Run and monitor Google Ads and Meta Ads to drive traffic and conversions.
• Work on SEO (Search Engine Optimization) to improve visibility on Google.

3. Content Creation

• Design banners, flyers, videos, and social media posts using Canva or Adobe tools.
• Create engaging content for travel destinations, offers, and experiences.
• Write short articles, captions, and updates for marketing purposes.

4. Analytics & Reporting

• Track performance of all digital platforms using Google Analytics and other tools.
• Prepare monthly reports showing website traffic, leads, and campaign results.
• Suggest improvements to increase online visibility and bookings.

5. Coordination & Team Support

• Collaborate with the sales, operations, and management team to align marketing campaigns with business goals.
• Support in preparing promotional materials for travel fairs, exhibitions, and B2B presentations.
• Coordinate with travel partners, airlines, and hotels for joint promotions.

Required Skills & Qualifications:

• Bachelor’s degree or diploma in Marketing, IT, or related field.
• Minimum 3–5 years of experience in digital marketing or website development.
• Knowledge of WordPress, HTML, and CMS platforms.
• Hands-on experience with Google Ads, Meta Ads, and SEO tools.
• Proficiency in graphic design software (Canva / Photoshop / Illustrator).
• Excellent communication skills in English (Arabic).
• Ability to work independently and manage multiple projects at once.
• Experience in the Travel and Tourism industry is highly preferred.

Salary & Benefits:

• AED 3,000 per month
• Visa, medical insurance, and benefits as per UAE Labour Law
• Working hours: 9:00 AM to 6:00 PM (Monday to Saturday)

Job Type: Full-time