Digital Marketing Specialist - US Based

Role Overview:

We are looking for a globally-oriented Lead who can drive Company’s international brand positioning, storytelling, and demand generation.

This role is ideal for someone with hands-on experience working with international clients, markets, or campaigns, and who understands how to position a product/service for a global audience.

Key Responsibilities:

1. International Brand Positioning

• Develop and execute Company’s global brand narrative
• Build case studies, testimonials, and success stories for international audiences
• Ensure consistent messaging across all global touchpoints

2. Digital & Growth Marketing

• Plan and execute global marketing campaigns (Meta, Google, LinkedIn, etc.)
• Manage performance marketing for lead generation across international markets
• Optimize campaigns based on ROI, CAC, and conversion metrics

3. Content & Communication

• Lead creation of high-quality marketing content:
• Website copy
• Pitch decks
• Case studies
• Social media (LinkedIn focus)
• Translate technical/agri solutions into clear, compelling narratives

4. Market Expansion Support

• Support entry into new international markets (Canada, GCC, etc.)
• Work closely with BD / Sales teams on proposals and client communication
• Assist in building go-to-market (GTM) strategies

5. Analytics & Insights

• Track campaign performance and provide data-driven recommendations
• Analyze market trends, competitors, and customer behavior
• Continuously improve messaging and targeting

Key Requirements:

• Bachelor’s degree from a reputable university:
• IBA / LUMS / CBM / Habib / international university preferred
• 4–6 years of experience in Digital Marketing / Growth / Brand / Product Marketing
• Must have worked in Startup / SaaS / agency / tech / e-commerce environment

Mandatory: International Exposure

Candidate MUST have at least one of the following:

• Worked with international clients (US / UK / GCC / Canada)
• Managed global marketing campaigns
• Experience in export / international business marketing
• OR studied/worked abroad

Skills:

• Strong understanding of:
• Performance marketing (Meta, Google Ads)
• Content & brand storytelling
• Marketing analytics & tools
• Excellent communication & presentation skills
• Ability to work in a fast-paced, startup environment

Preferred Traits (What makes a perfect fit)

• Experience in B2B or agri-tech / tech products
• Strong LinkedIn content + personal branding understanding
• Ability to handle ambiguity and build from scratch
• Creative + data-driven mindset

Work Location: In person