Digital Marketing Strategist

Why Builder Funnel

Our mission is to foster growth in individuals and companies. This includes and starts with our team. If you join Builder Funnel, expect to change, improve, and grow. You should be a new person every 12 months.

Our Core Values are our guiding force. We are a better team (and better people) because of them. They help us make difficult decisions, and they remind us of the path that we choose for ourselves every day. Learn what they are on our website!

We're revolutionizing both the agency life and the construction industry. From our unmatched, expert-level work and focus on learning to healthy work-life balance and flexible, fully remote work schedules, we desire our team members to love the work they do and work at a place they love.

A few of our most-loved perks as Builder Funnel team members include:

• Our culture of trust, respect, collaboration, autonomy, and fun is unparalleled
• All positions are REMOTE - live and work where you want in the United States
• Balancing work and life has never been easier with flexible schedules
• If you're around, work from our beautiful headquarters in Colorado Springs
• Foster your career at Builder Funnel with our clear growth paths
• When we win, everyone wins with profit-sharing
• Receive paid volunteer time and do more for your favorite causes
• Health, dental, and vision benefits with employer contribution
• Skyrocket your retirement savings with our 401k with matching contributions
• Paid parental leave for all employees
• Competitive PTO with yearly increases and extra holidays
• Our holiday break means no need to include Christmas through New Year's in your PTO planning - we gift the last week of the year to you!
• Learn, grow, and have fun at our yearly in-person Builder Funnel Retreat
• Stay productive with a free company laptop for all new employees
• Free books for our continual personal and professional development book club
• Free Peloton app membership for all team members

About the Strategist Role

The Strategist Role is our digital marketing strategy and analytics-focused position. Client retention relies on two key factors: results and relationships. The Strategist is responsible for driving results. This role focuses on creating and executing strategic quarterly marketing plans to meet client goals and reporting on whether they are working or not and what recommendations are needed. Strategists work closely with an Account Manager, Specialist, and Writer to deliver exceptional outcomes for clients.

Role Responsibilities as a Strategist on Our Retainer-Based Team

• Develop and execute inbound marketing strategies for a portfolio of 12-15 clients in partnership with an Account Manager, Specialist, and Writer in your team
• Create and manage successful PPC campaigns across Google Ads and Meta ads to drive lead generation and conversions
• Identify client objectives, challenges, and key performance indicators (KPIs) to build data-driven marketing plans
• Analyze marketing performance metrics to optimize campaigns and improve results and present and share this with your clients
• Collaborate with the internal team to ideate, pitch, and report on innovative marketing campaigns
• Monitor ad performance weekly, ensuring efficient budget use and ongoing optimization
• Manage and track client tasks, deadlines, and priorities through project management tools like Asana
• Provide clear, strategic guidance to Specialists and Writers to ensure deliverables align with client goals
• Stay updated on industry trends, tools, and best practices to continuously improve client performance

As a Strategist, You Will Be a 10/10 Fit at Builder Funnel If You Have:

• Proven experience creating and optimizing PPC campaigns in Google Ads and Meta ads
• Strong analytical skills to track, interpret, and apply data insights for client success
• Solid understanding of digital marketing tactics, including content marketing, SEO, and email marketing
• Ability to plan and execute marketing strategies that align with client goals and KPIs
• Excellent communication skills to collaborate with internal teams and present data-driven insights to clients
• Strong organizational skills with the ability to manage multiple clients and projects simultaneously
• A passion for learning and staying current with industry trends and best practices

As a Strategist, You Will Be a 12/10 Fit at Builder Funnel If You Have:

• Advanced PPC expertise, including experience managing budgets across multiple campaigns and platforms
• In-depth knowledge of Google Analytics, Google Ads Editor, and Meta Business Suite
• A track record of delivering measurable marketing results that exceed client goals
• Experience working with clients in the remodeling or home-building industry (bonus!)
• Strong leadership skills with the ability to mentor Specialists and contribute to the team’s growth
• A creative, proactive mindset with a knack for solving complex marketing challenges
• Passion for testing new strategies and pushing the boundaries of what’s possible with digital marketing
• A positive, upbeat attitude with the ability to think on your feet, handle client curve balls and embrace ambiguity

Psst. Read this far? EASTER EGG: Stand out and receive priority consideration by following these steps correctly:

• 1) Email drussell@builderfunnel.com directly with the subject line "Easter Egg Found"
• 2) Confirm you agree with the salary range of $70-80K and attach your resume.
• 3) Include a one-way interview using Loom video (it's free!) answering these three questions (keep to about 5 minutes):
• A) What skills or knowledge from your past work experience would you bring to Builder Funnel?
• B) What steps would you take if a remodeling client urgently needed leads despite your active marketing strategies?
• C) Which Builder Funnel Core Value resonates most with you, and why?

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Application Question(s):

• We’re looking for individuals who are genuinely passionate about joining Builder Funnel. To make your application stand out, find the Easter egg in the job description. Did you complete it correctly? :)
• On a scale of 1-10, how skilled/experienced are you at running Google and Meta ads?

Experience:

• Marketing: 2 years (Required)

Location:

• United States (Required)

Work Location: Remote