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Digital Marketing Strategist

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Posting Information

Butler Community College is an equal opportunity employer

Posting Information

Position Title
Digital Marketing Strategist

Job Duties
Butler Community College is seeking a Digital Marketing Strategist to join its team. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. The Digital Marketing Strategist develops, implements, and manages data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. Additionally, this position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.

Responsibilities for this role require a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.

Butler Community College offers a very generous benefits package. The benefits applicable to this position include:
  • Generous employer contribution toward health/dental insurance
  • Employer paid life insurance
  • Employer paid LTD insurance
  • KPERS retirement
  • Generous paid time off (vacation, sick, personal, professional and holidays – including time off during spring break and winter break)
  • Butler tuition exemption (self and immediate family)
  • Supplemental insurance coverages (employee paid)

Campus Locations
El Dorado

Nature of Position
Full Time

If Part Time, list Working Hours

Salary (Commensurate with education and experience)
Starting at $54,000 with credit for applicable experience into the range.

Open Date
12/19/2025

Close Date

Open Until Filled
No

Special Instructions Summary

Qualifications

The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.

We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.

Qualifications

Required knowledge and skills
A. Technical skills: Knowledge of SEO, SEM, content marketing, and various social media and email platforms.
B. Analytical skills: Ability to analyze data, interpret metrics, and make data-informed decisions.
C. Creative thinking: Develop innovative and engaging campaign ideas.
D. Communication: Strong verbal and written communication skills to collaborate with teams and present strategies.
E. Other skills: Organization, problem-solving, and strong attention to detail.
F. Video editing/multimedia experience.
G. Required Software Knowledge: Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot, Digital Ad Placement within Meta, Google, etc., Drupal, CSS, Adobe Creative Suite, Microsoft Office

Required experience
A. Five to seven years minimum relevant experience, ideally in a higher education setting.
B. Permission in higher education a plus.
C. Experience with UTM and GTM tracking a plug.

Required educational background
Bachelor’s degree in advertising, marketing, business related industry required supported by knowledge and experience of web development and digital marketing implementation and management.

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