Digital Marketing Supervisor

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Overview:

At BJ’s Restaurants, we serve our award-winning craft beer, a Southern California twist on deep dish pizza, the world-renowned dessert – the Pizookie, and much more. BJ’s is a $1 billion public restaurant company and a growth concept with a winning track record of introducing new on-trend menu offerings and opening new restaurants. We offer guests a high-energy, contemporary setting to enjoy special moments with gold standard service. Now is your chance to join our talented team that delivers a differentiated menu and experience to guests across the U.S.

Responsibilities:

Digital Experience & Ecommerce Execution

Support the Director in communicating with the cross-functional team members and agency partners to drive progress on web projects and maintain project timelines.

Support the day-to-day management of BJ’s website and mobile app, ensuring content accuracy, promotional updates, and optimal functionality.
Monitor digital performance dashboards; pull reports, track KPIs, and provide actionable insights to optimize traffic, conversion, and retention strategies.
Partner with Marketing, IT, and Operations to implement UI/UX enhancements, personalization tactics, and new digital features.
Execute the digital retail marketing calendar, including launching and analyzing promotions and ad campaigns across all channels.

Third-Party Platform & Off-Premise Operations

Assist with managing menus, pricing, placement, and promotions across all third-party delivery platforms.
Coordinate with Operations and IT to troubleshoot ordering, integration, or fulfillment issues.
Track and analyze partner performance, highlighting growth opportunities and identifying service gaps.

SEO & Content Execution & Optimization

Leverage data and insights to identify SEO, searchability, and website improvement opportunities.
Execute SEO updates (e.g., metadata, on-page optimizations, keyword research) to maximize visibility in organic search.
Collaborate with content, design and technical agencies to run A/B tests, ensure digital assets are conversion-optimized and aligned with brand standards, and manage digital projects.

CRM and Email Marketing

Define audience segments using first-party data and behavioral signals.
Design multi-touch lifecycle journeys (welcome, onboarding, nurture, cross-sell/upsell, win-back, reactivation).

Calendar planning, campaign briefs, design, deployment, and post-campaign analysis.
Develop creative and copy frameworks, subject line and CTA testing, and personalization at scale.

Analytics & Reporting

Compile and analyze ecommerce, off-premise, and digital marketing data to identify trends and recommend improvements.
Support budget tracking for digital initiatives, ensuring accuracy in spend reporting and ROI insights.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
2+ years of experience in ecommerce, digital marketing, SEO, or digital operations.
Strong analytical mindset with proficiency in tools such as Google Analytics, Adobe Analytics, or similar platforms.
Basic knowledge of CMS system management, Microsoft office, SEO and digital merchandising principles. Adobe photoshop experience a plus.
Detail-oriented, highly organized, and collaborative, with the ability to manage multiple ongoing projects.
Bonus: Prior experience with restaurant, retail, or third-party marketplace platforms or operations (DoorDash, Uber Eats, Grubhub, etc.).

Pay Range: USD $75,000.00 - USD $85,000.00 /Yr.

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