Digital Marketing/Social Media Manager

Job Profile:

• Manage & optimize ad campaigns across Meta, TikTok, & Google platforms.
• Design & manage end-to-end campaign workflows; targeting, creatives, bidding, & scaling.
• Conduct A/B tests & optimize for CTR, CPA, and ROI.
• Identify & collaborate with social media travel influencers to run high-impact campaigns.
• Track & analyze influencer/affiliate ROI using advanced attribution tools.
• Lead and mentor social media associates while overseeing content calendars, posting, & reporting.
• Collaborate with stakeholders to ensure consistent campaign performance.
• Leverage Google Analytics, Meta Pixel, TikTok Pixel, & APIs to monitor performance.
• Build dashboards to track KPIs & continuously refine strategies to stay ahead of competitors.

Requirements:

• Proven experience managing paid campaigns at scale (travel, or digital platforms preferred).
• Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Ads, & analytics tools.
• Strong grasp of influencer/affiliate marketing & social media trends (especially TikTok).
• Experience in team management.
• Excellent analytical skills, with the ability to balance creativity & data-driven insights.
• Ability to work on alternative Saturdays.

Why Join Us?

• Fully remote work with flexible hours & bi-weekly payments for the work.
• International team collaboration & travel meetups.
• Opportunity to drive automation-first strategies in digital advertising.

Job Types: Full-time, Part-time, Contractual / Temporary

Pay: ₹50,000.00 - ₹60,000.00 per month

Expected hours: 45 per week

Benefits:

• Paid time off
• Work from home