Digital Merchandiser

Role Purpose

The Digital Merchandiser is responsible for curating and optimizing the online shopping experience through product management and categorization on the website. He/she leverages customer insights to propose merchandising improvements aimed at enhancing the overall user experience. Additionally, he/she collaborates closely with the E-Commerce Trading Manager and brand teams to help develop and implement merchandising plans and strategies, aiming to maximize product visibility and drive sales.

Responsibilities

• Implement the trading strategy for their categories in collaboration with the E-Commerce Trading Manager and brand teams.
• Handle the categorization of product ranges, optimize existing categories, create new categories as needed, and ensure optimal visual merchandising of pages.
• Manage the day-to-day trading of categories, including maintaining Category Landing Pages and other relevant onsite real estate.
• Review daily merchandise reports and ensure products are categorized correctly.
• Enhance the customer experience on the website by utilizing available tools and making improvement recommendations when applicable.
• Develop and implement e-commerce strategies and plans that account for the differences in countries, markets, currencies, customer behaviors, and competitive landscapes to ensure localized effectiveness and relevance.
• Manage onsite promotions in accordance with the commercial calendar.
• Monitor onsite search and navigation, ensuring they are fully optimized to enhance the customer experience while understanding the commercial impact of improvements and suggestions.
• Provide merchandising recommendations based on customer insights, brand strategy, e-commerce goals, and initiatives to achieve growth in revenue, site conversion, and average order size. Aim to improve user experience and enhance product discovery and content.
• Monitor competitors' activities to understand current trends, pricing, and promotional strategies, and explore new ideas.
• Collaborate with the relevant stakeholders to share key merchandising insights and compare these insights with consumer experiences.
• Work closely with relevant stakeholders to manage product listings on the site, develop merchandising strategies for each category/brand, and execute sales and promotional plans.

Qualifications

• Bachelor’s degree in Business Management, or Marketing, or a related field.
• Two to four years of experience in Digital Merchandising, or a similar role.
• Experience in the Retail is a plus.
• Experience with analytic tools such as Google Analytics is a plus.
• Fluency in English.
• Proficiency in MS Office.

* AZADEA is committed to equal employment opportunity for all individuals regardless of race, color, religion, gender, age, marital status, disability, or any other classification.

* We aim to give our candidates the best experience possible. But due to the amount of applicants applying, we will only get in touch if you have been shortlisted for the role.