Digital Performance Marketing Specialist

Job description

Similar positions titles to this role: Digital Marketing Specialist, Paid Digital Advertising Specialist, Digital Paid Media Specialist, PPC & Digital Ads Specialist

Important message on this job role: We are interested in hiring the right person for this position. We are fully capable of teaching the right person the skills within Google, Facebook, and other platforms. If you have a technical aptitude in computer science or web development we are willing to train the right person who lacks heavy direct experience in these platforms.

Job Description:Roles and Responsibilities:

• Campaign Creation & Optimization - Google Ads: Design and manage search, display, video, and shopping campaigns on Google Ads, optimizing for performance metrics like clicks, conversions, and return on ad spend (ROAS).
• Keyword Research, Targeting & Content Strategy: Conduct keyword research to identify high-performing search terms, and optimize campaigns through effective targeting and bid management.
• Technical SEO Audits: Identify and resolve technical issues on websites (e.g., site speed, mobile-friendliness, crawl errors) that could impact SEO performance.
• Campaign Setup & Optimization - Social Ads: Create, manage, and optimize paid campaigns on Facebook and LinkedIn, including audience segmentation, ad creatives, and budget allocation.
• Backlink Strategy & Link Building: Develop and execute a strategy for obtaining high-quality backlinks to improve domain authority.
• Performance Monitoring: Monitor campaign performance, identify trends, and suggest adjustments to maximize performance or identify current issues.
• Trend Analysis: Stay up-to-date with the latest digital marketing trends, platform updates, and best practices to maintain a competitive advantage.
• Strategy Recommendations: Provide data-driven recommendations on how to improve campaign performance and achieve business objectives.
• Data Gathering & Analysis: Collect and analyze data from various digital marketing platforms (Google Analytics, Google Ads, Facebook Insights, etc.) to assess campaign performance.
• Reporting & Analytics: Build Monthly Reports on campaign performance, providing easy-to-understand and actionable insights and recommendations for optimization to be presented to clients.

Required Skills:

• Highly Proficient in: Google Analytics, Google Ads (Google Adwords), Facebook Business Manager
• These Skills Are Not Required But Are A Bonus: Search Engine Optimization Strategies and Tactics, Hubspot Sales and Marketing Hub, and Dynamic Call Tracking Technology.

You Would Be a Good Fit if You:

• Take ownership of your assigned clients and strive to make their performance the best it can be!
• Seek to find not just the obvious or easy solution, but the best solution for our clients and their customers.
• Are excited to share new ideas and collaborate with the team on new ways to meet client goals.
• Are able to pivot when priorities change.
• Can adapt to an ever-changing and evolving environment.
• Remain open to new ideas without fear of the unknown.

WHO IS SOLV MARKETING?

This world is filled with change. The digital world is constantly evolving, and it tells us more about who we are and where we are going every day. The big challenge to overcome for the marketing world is not just understanding the technology that connects us, but creating things within those spaces that bring people together.

At SOLV, we spend every day finding new ways to bring technology and creativity together. Most agencies focus solely on the "next big idea" and push creative teams to churn out massive amounts of work that many times miss the mark. On the flip side, you have agencies that focus so heavily on measuring and optimizing they take the life right out of their campaigns. The brilliance happens when you unite those two worlds. We see the digital space as the greatest opportunity for a creative problem solver to thrive.

Whether we are speaking to someone on a website, on social media, at an event, or in a virtual world, our goal is simple: use technology to learn more about a person so that the art we create speaks to them.

Visit us at

Job Type: Full-time

Pay: $4,000.00 - $4,500 per month

Benefits:

• Dental Insurance
• Vision Insurance
• Health Insurance
• Paid time off
• Retirement plan

Supplemental Pay:

• Bonus opportunities

Experience:

• Marketing: 2 years (Preferred)
• Google Analytics: 1 year (Required)
• Google Ads: 1 year (Required)
• License/Certification:
• Google Analytics Certification (Preferred)

Schedule:

• 8-hour shift

Work Location:

• In-Office

Ability to commute/relocate:

• Midland, MI 48640: Reliably commute or planning to relocate before starting work (Required)

Job Type: Full-time

Pay: $48,500.00 - $54,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Google Ads: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)
• Google Analytics: 1 year (Required)
• SEO: 1 year (Preferred)

Ability to Commute:

• Midland, MI 48640 (Required)

Ability to Relocate:

• Midland, MI 48640: Relocate before starting work (Required)

Work Location: In person