Digital Products Specialist

About the Role
We are looking for a Digital Products Specialist to join our dynamic team and help shape the future of our digital platforms. As a Digital Products Specialist, you will play a key role in the development, optimization, and management of innovative digital solutions. You will collaborate with cross-functional teams to ensure our products meet user expectations, align with business goals, and stay ahead of industry trends.

Key responsibilities include:
o Support the end-to-end lifecycle of digital products across web and mobile platforms.
o Collaborate with cross-functional teams to define product features, user flows, and technical requirements.
o Write and review code snippets for prototypes, automation scripts, and product enhancements (HTML/CSS/JS or Python preferred).
o Create dashboards and reports to track product KPIs, user engagement, and feature adoption.
o Analyze and present usage data via weekly and monthly reports to identify trends, pain points, and opportunities for improvement and decision making.
o Provide strategic input for product positioning and differentiation.
o Gather and analyse user feedback through surveys, interviews, and analytics.
o Collaborate with design teams to improve UI/UX based on user behavior and feedback.

About You