Responsible for the development and implementation of digital and social media strategy.
This individual will play a very important role in our Digital Team. Their work will be vital to the seamless implementation of digital marketing campaigns and performance reporting that leads to the renewal of business. The Digital Project Manager will receive direction and guidance from the Digital Strategy Manager and Digital Brand Strategists as to what elements of the campaign will need managing, along with helping with launch and on-going reporting.
- Clearly understand and be able to communicate all the capabilities of the Digital sales department.
- Receive completed RFP’s (request for proposals) and IO’s (insertion orders) from sales and DBS and correctly input them properly with vendors and in dashboards.
- Relationship and trust building with our advertisers, along with client knowledge.
- Work with DBS and Digital Strategy Manager on execution of campaigns. Gather and proof all materials. Work with all parties until directions are clear and complete.
- Work with 3rd party vendors organizing and supplying them all needed art, copy, links, and necessary materials to run a successful campaign. Build UTM codes and ensure correct ad tag placement when needed.
- Monitor progress of projects. Watch and stick to deadlines and help assure that campaigns start and end on time.
- Prioritize workload to ensure deadline as met.
- Work with Digital Strategy Manager and DBS to revise, create and implement new processes as needed.
- Learn strategy recommendations for campaigns in development.
- Organize and work with vendors to monitor campaign delivery for all types of Digital campaigns and communicate relevant metrics or perceived issues to Digital Strategy Manager and DBS.
- Utilize statistics from vendor dashboards and Google Analytics to develop and provide client facing, regular, monthly campaign recaps and additional recaps and reports as assigned or needed.
- Recaps include analyzing impressions, click throughs, conversions, Google Analytics statistics, and additional metrics.
- Attend trainings on a regular basis to keep up with new digital trends and products.
- Work cooperatively and collaboratively with digital and sales departments. Build working relationships with co-workers, customers, vendors and the general public. Act in a professional manner when representing 2060 Digital
- Satisfactorily complete other duties and special projects as needed or assigned.
- Report to work on time and work established schedule/hours. Be able to work other hours or alternate schedules as needed, as assigned and needed.
Physical Requirements
Sits, stands, and walks on a regular basis. Ability to communicate in English both verbally and in writing. Ability to hear clearly. Dexterity to manipulate computer keys and other controls and office equipment. Requires the ability to think critically, analyze data, notice trends and to articulate information in clear, concise manner to others.
Working Environment
Works in professional, collaborative team environment with a number of members. We have a hybrid work environment, with in-office time being about 60% of the week.
- Strong project management, organizational and coordination skills.
- Strong attention to detail.
- Strong written and oral communication skills.
- Strong interpersonal skills.
- Knowledge of Digital Advertising including PPC, SEO, Website design, Display ads, E-Mail, Mobile and Video.
- Ability and willingness to learn additional assets and tools.
- Computer proficiency and proficiency with Microsoft Office.
- Experience working as a team member.
- Ability to establish and maintain good working relationships with a variety of individuals.
- Ability to take initiative but also follow direction when needed.
- Ability to work on short deadlines and in pressure situations.
- 1-2 years experience in an administrative role a plus.
- BA, BS, or equivalent experience.
2060 Digital, voted one of the Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career.