Digital Sales Lead(social media monetization)– Social18

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Network18 is India's most diversified Media Company in the fast growing Media market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments. The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

Network 18 brings together employees from varied backgrounds under one roof united by the hunger to create immersive content and ideas. We take pride in our people, who we believe are the key to realizing the organization’s potential. We continually strive to enable our employees to realize their own goals, by providing opportunities to learn, share and grow.

Location: Mumbai / Gurugram/ Bangalore

Experience: 10+ years in media sales, with strong exposure to digital and social media monetization

Role Overview:

We are looking for a driven and creative revenue leader to head sales for Social18 – the social media engine of Network18. This role will lead monetization of creative social media content, bespoke branded posts, live event coverage, and platform-first IPs across Instagram, YouTube, Facebook, Snapchat, and X.

Key Responsibilities:

• Create monetization models for:
• Platform-native social posts (reels, carousels, stories)
• Branded live coverage for events and launches
• Recurring IPs (e.g., digital shows, topical explainers, meme-led series)
• Lead agency and client pitches end-to-end with creative + sales teams
• Partner with internal editorial, brand solutions, and platform teams to deliver compelling sellable ideas
• Identify sponsorship and native integration opportunities within content calendars
• Build new categories and relationships with digital-first advertisers (D2C, fintech, FMCG, auto, etc.)
• Drive GTM strategy for high-impact days (e.g. Budget Day, World Cup, elections)
• Track performance, viewership, and monetization metrics; optimize for ROI

Requirements:

• Proven track record of closing large digital content and branded deals
• Deep understanding of social platforms (Instagram, FB, YouTube, Snapchat, X)
• Ability to convert editorial IPs into monetizable products
• Experience working with creative and editorial teams on co-branded concepts
• Excellent presentation, storytelling, and negotiation skills

Preferred Background:

• Prior experience with digital media houses, creative agencies, or content studios
• Strong network across media agencies, brand managers, and digital teams

Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.

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