Digital Specialist

Position Title: Digital Specialist

Department: Marketing & Production

Reports To: Head of Marketing

Compensation: $25/hr

Position Overview

The Digital Specialist is a high-speed, execution-focused role dedicated to the rapid production of short-form video content that will be shared across all Geoshield communication channels (e.g. TikTok, Instagram Reels, YouTube Shorts, Website Videos).

The ideal candidate acts as the "frontline" storyteller, capturing daily moments as directed with a mobile-first mindset and turning those moments into engaging, high-retention clips. This position requires a blend of filming and editing techniques that keeps Geoshield USA relevant in the fast-moving media landscape.

Key Objectives

• Execute the rapid turnaround of short-form video assets to ensure a consistent, daily brand presence across all major social platforms.
• Systematically "mine" raw footage from high-production shoots to generate a high volume of smaller content pieces.
• Utilize platform-specific trends, hooks, and editing techniques to increase average watch time and foster community growth.
• Translate Geoshield’s technical product advantages into digestible, high-impact videos that align with the Digital Lead’s visual brand standards.
• Act as the primary on-site resource for creating on-demand content, ensuring the ability for “in the moment” content ideas to become a reality.

Performance Responsibilities

Rapid Content Production

• High-Volume Editing: Transform raw footage, archive b-roll, and fresh "lifestyle" captures into 10–60 second vertical videos daily.
• Trend Adaptation: Monitor social trends, trending audios, and platform features to quickly adapt Geoshield content for maximum reach.
• Mobile Cinematography: Utilize mobile equipment to capture high-energy, "behind-the-scenes" footage, product demos, quick interviews, and more.

Post-Production & Optimization

• Platform-Native Editing: Apply captions, dynamic transitions, on-screen text, and sound design specifically optimized for viewing on all major social media platforms.
• Iterative Testing: Create multiple versions of a single piece of content to further develop and refine what resonates best with the Geoshield audience.
• Brand Consistency: Ensure that even "quick-turn" content maintains Geoshield’s brand voice, color palette, and professional standards.

Support & Collaboration

• Asset Repurposing: Work closely with the Digital Lead and Community Manager to slice down long-form production shoots into "shareable" social clips.
• Community Fuel: Provide the Community Manager with a constant stream of "ready-to-post" content to maintain a high posting frequency.
• On-the-Fly Coverage: Act as the primary "live" documentarian during events, on-site training, daily office activities, warehouse operations, and local dealer visits.

Ideal Candidate

• 1–3 years of experience specifically in short-form video creation (TikTok, Reels, Shorts).
• Understanding of the specific algorithms, "hooks," and pacing required for short form content creation.
• Foundational knowledge of On-Page SEO (keywords, meta-data, alt-text)
• Basic proficiency in Adobe Suite as well as basic desktop software fluency.
• Ability to create content both independently and as directed.
• Comfortable with meeting high-volume demands while maintaining quality.

Work Environment & Schedule

• Full-time role (40 hours per week).
• On-site: Primarily based in Baton Rouge, LA
• Availability expected for scheduled events, travel, and special projects.

Pay: $25.00 per hour

Work Location: In person