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DIGITAL STRATEGIST
Reporting to the Senior Associate Director of Web & Digital Strategy, the Digital Strategist position provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each Digital Strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
Required Qualifications
Bachelor’s degree in digital media, marketing, communications, journalism, design or related field.
One year of relevant experience.
Experience working cross-functionally within a team.
Experience working with an enterprise-class content management system or digital experience platform.
Experience leading internal and external client presentations.
Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
Excellent organizational and prioritization skills, with some project management experience.
Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
Strong critical thinking, analytical, and creative talent skills and ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
Ability to effectively present conceptual solutions to key stakeholders and team members.
Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
Ability to work independently, as well as on a team.
One year of relevant experience.
Experience working cross-functionally within a team.
Experience working with an enterprise-class content management system or digital experience platform.
Experience leading internal and external client presentations.
Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
Excellent organizational and prioritization skills, with some project management experience.
Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
Strong critical thinking, analytical, and creative talent skills and ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
Ability to effectively present conceptual solutions to key stakeholders and team members.
Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
Ability to work independently, as well as on a team.
Preferred Qualifications
Three years of relevant work experience.
Duties & Responsibilities
Documents development tasks for content and creative work with appropriate context as needed; this includes all current and historical data necessary to populate appropriate areas of the website.
Provides an accurate level of effort estimates based on business requirements.
Works with a portfolio of institutional clients to build, maintain, and enhance vital web properties that reflect CMU’s brand and follow best practices for digital communications.
Works with clients to develop solutions to emerging site needs and to solve site-related issues.
Meets with clients to plan the strategy for new web pages or web sections to ensure that each page has a clear audience, purpose, owner, and review cycle.
Provides consultation on best practices in information architecture, writing for the web, and accessibility.
Manages the development or acquisition of new assets (photo, video, illustration) for client sites.
Manages processes for regular content review of key pages and ensures all pages are reviewed on a regular schedule.
Organizes and collects content from clients, including outreach and consultation with faculty and staff to develop content.
Provides content review and remediation, as well as publishing support, as needed.
Provides initial orientation and training for new page editors.
Provides insights on website analytics on a monthly basis.
Runs and shares web maintenance reports (e.g. broken link reports) on a monthly basis.
Performs other duties as assigned.
Provides an accurate level of effort estimates based on business requirements.
Works with a portfolio of institutional clients to build, maintain, and enhance vital web properties that reflect CMU’s brand and follow best practices for digital communications.
Works with clients to develop solutions to emerging site needs and to solve site-related issues.
Meets with clients to plan the strategy for new web pages or web sections to ensure that each page has a clear audience, purpose, owner, and review cycle.
Provides consultation on best practices in information architecture, writing for the web, and accessibility.
Manages the development or acquisition of new assets (photo, video, illustration) for client sites.
Manages processes for regular content review of key pages and ensures all pages are reviewed on a regular schedule.
Organizes and collects content from clients, including outreach and consultation with faculty and staff to develop content.
Provides content review and remediation, as well as publishing support, as needed.
Provides initial orientation and training for new page editors.
Provides insights on website analytics on a monthly basis.
Runs and shares web maintenance reports (e.g. broken link reports) on a monthly basis.
Performs other duties as assigned.
Supervision Exercised
None.
Message to Applicants
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Friday, May 15, 2026.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Friday, May 15, 2026.
Employee Group
Professional & Administrative -Salary
Staff Pay Level
Pay Range
$52,000 - $62,000 per year
Division
President
Department
University Marketing & Communications
Position Status
Regular
Position End Date
Employment Status
Full-Time
FTE
1.00
Position Type
12 month
Weekly Work Schedule
Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
Location
Mount Pleasant, MI
About the Department
Doing is in our DNA at CMU, and that’s exactly why there is always so much going on. As storytellers, we couldn’t ask for more! We’re the writers, artists, strategists, and your partners in sharing the incredible work our faculty, students and staff do every day and the considerable impact CMU alumni have on our communities. That fires us up!
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our University community.
About CMU
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU Leadership Standards
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
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