Director, Affordable Acceleration

Reports To

Senior Director, Affordability Acceleration, C&CL AOU

Context (Why This Role is Important)

The Africa Operating Unit (AOU) has a significant opportunity to shape the future of the Coca-Cola category by driving the recruitment of mid/low socio-economic consumers who currently cannot afford our products. This involves ensuring our portfolio is accessible in terms of both pricing and distribution .

Our Affordability Strategy Focuses On Five Key Pillars

Right Portfolio – Developing entry packs to address portfolio gaps.

Right Commercial Levers – Optimizing affordability across pricing and execution. Right Picture of Success – Building rituals and scaling up execution excellence. Right Incentives – Driving adoption of returnable packaging with adequate incentives and investments.

Governance & Performance Measurement – Tracking progress through glass investment strategies and capability-building processes.

This role will champion the affordability opportunity by ensuring the right portfolio, building long-term system capacity, and closely engaging with country teams and bottlers to overcome roadblocks and deliver against performance targets in a dynamic market environment.

Key Objective

Lead and execute a significant part of the Africa Affordability Plan , rooted in three core strategic pillars:

Right Portfolio Development Right Commercial Levers Right Consumer Demand Generation Initiatives

Key Deliverables

• Long-Range Plan (LRP)
• Develop actionable plans that translate Africa’s vision into market-by-market priorities for key markets.
• Create guidelines for transformative initiatives such as investment requirements, co-investment approaches, occasion activation, and portfolio evolution.
• Drive alignment with key bottlers, providing clear guidance for their working teams during the planning phases.
• Affordability Network Coordination
• Orchestrate the Affordability Networked Team to deliver holistic, actionable plans.
• Collaborate with Category, Franchise, Finance, Technical, and Bottler teams to co-create and integrate plans for key markets.
• End-to-End (E2E) Planning
• Develop End-to-End plans from occasion-building strategies to POS activation.
• Ensure readiness for fast execution at the start of each annual cycle.
• Ways of Working & Governance
• Establish productive partnerships with the Affordability team, Franchise Frontline Commercial and Marketing teams, and Bottling partners to ensure effective collaboration.
• Share experiences and build system-wide knowledge/capability for delivering at scale.
• Governance:
• Project management for ABP delivery and development of LRP.
• Define clear KPIs, progress tracking, and dashboards to monitor execution.
• Drive Operational Excellence by integrating key aspects like business planning for packaging development and supply chain coordination.
  

Key Working Parameters

Required Experience

• 12+ years’ experience in critical commercial areas such as Revenue Growth Management (RGM), point-of-sale (POS) execution, or shopper/consumer marketing.
• Prior experience managing Portfolio/Channel P&L is a strong advantage.
• Proven leadership in a complex system environment with demonstrated ability to influence, drive alignment, and execute plans.
• Passion for learning (business and cultural contexts) while developing teams and transferring key skills.
  
  

Preferred Location:

Based in Egypt (preferable).

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
  
  

Skills

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.