Director Business Marketing

Reporting to the Vice President - Growth & Business Marketing, the Marketing Director – Risk & Compliance Software leads the Risk and Compliance Software marketing team and is responsible for demand generation, product marketing, and partner marketing across the portfolio. This leader has a dotted line to the EVP & President of Risk & Compliance Software and works closely with a global team of commercial leaders, sales leaders and product managers to successfully commercialize products, develop and execute marketing strategies that support top-line growth. The role will direct a team of managers and senior managers who oversee a global team of 13 marketing professionals.

The Marketing Director – Risk & Compliance Software translates technical product capabilities into customer value in the $10 billion third-party risk, product stewardship and sustainability component of the Governance, Risk and Compliance (GRC) software market. This leader is responsible for the development of product value propositions, end-to-end market positioning, go-to-market strategies and tactical implementation.

As a marketing leader in a fast-growing business, you will help bring business strategy to life through UL Solutions’ ULTRUS software portfolio, which includes new AI-powered releases that support compliance and sustainability goals, enabling customers to manage regulatory requirements, operationalize sustainable practices and complement our testing, inspection and certification services.

• Translates technical products and features into customer benefits.
• Follows and analyzes market trends to position products.
• Develops product marketing strategies (e.g., advertising, product launching).
• Craft product messages across marketing channels (landing pages, ad campaigns, etc.).
• Maintains marketing product/industry expertise and ensures connectivity with commercial teams.
• Maintains product-level strategy materials, including personas and market positioning.
• Collaborates with the business team to uncover insights for developing marketing and branding strategies for existing and new products
• Conducts meetings regularly with sales management to review pipeline, resolve challenges, brainstorm possible solutions, and provide training.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
• Directs team to ensure products are well-positioned within industry marketing strategies.
• Manages the performance of direct reports by developing accountability, establishing performance objectives, providing career counseling, feedback, and guidance, and ensuring all policies are understood and adhered to.

• University Degree (Equivalent to a Bachelor’s degree) in Marketing or a related discipline.
• 10 years’ experience in marketing. 5 years managing teams
• Master’s in Business Administration or Marketing or a related field, preferred.
• Software experience required.
• Expert and disciplined communicator.
• Strong collaboration. Drives team engagement and team building.
• Works well in a matrix organization.
• Excellent facilitation, project planning and management.
• Strong business acumen.
• Budget management, negotiation, and financial analysis skills.
• Very strong capabilities and experience working with senior executive leaders, adept at critical stakeholder management.
• Extensive experience and expertise with marketing strategy creation and portfolio/industry marketing.
• Expert management abilities to guide direct reports and matrixed resources.

Total Rewards: We understand compensation is an important factor as you consider the next step in your career . The estimated salary range for this position is $165,000 to $219,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 30% of the base salary and a 30% RSU grant. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (20 days), holiday including floating holidays (12 days) and sick time off (72 hours).

#LI-WM #LI-HYBRID

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.