Director- Corporate Site Experience

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The U.S. Small Business and Middle Market segment is the largest GCS customer segment with strong growth momentum and remains a key area of investment and focus.

The Director, Corporate Site Experience, will own the end-to-end experience of the U.S. Corporate prospect pages on Amex.com. This leader will set the vision and roadmap for how prospects learn about the Corporate Program and take action, ensuring a compelling, modern experience that educates prospects through a buying journey. The Director will build and lead a team of 5, responsible for conversion optimization, content ownership, governance, experimentation, and reporting in partnership with cross-functional stakeholders.

Key Responsibilities

• Owning all U.S. Corporate prospect pages on Amex.com, including strategy, roadmap, content and UX, information architecture, and quality standards.
• Driving performance across the end-to-end conversion funnel by optimizing page flows, components, copy and imagery in partnership with UX Design, Product, Engineering, and Sales.
• Leading a disciplined test-and-learn program (A/B and iterative experiments) with clear hypotheses, measurement plans, and rollouts that improve the experience over time.
• Evolving reporting across various platforms and teams to inform performance (creative and targeting) and investment optimization, including dashboards and experiment readouts.
• Ensuring strong lead capture and routing in partnership with Sales and Marketing Operations, including compliance with privacy, legal, and risk requirements.
• Advancing site foundations such as content freshness, accessibility, search discoverability (SEO & SEM), page performance, and on-page guidance that supports intent from paid and organic channels.
• Collaborating closely across Enterprise Digital, Analytics & Investment Management, GCS Marketing, Product, Sales, Risk, Legal, and Design; managing external agency partners as needed.
• Supporting digital application paths in partnership with product and engineering teams.
• Managing prioritization and trade-offs across a multi-stakeholder roadmap, ensuring alignment to broader business objectives.

Minimum Qualifications

• 8+ years of experience owning high-conversion website pages or funnels for complex products or services.
• Proven approach to experimentation and iterative optimization across UX, content, and forms.
• Demonstrated ability to set goals, measure outcomes, and make data-informed decisions in partnership with analytics teams.
• Experience with Adobe Analytics or similar enterprise analytics platforms; comfort defining requirements and interpreting results.
• Strong collaboration skills and stakeholder management across product, design, engineering, analytics, sales, compliance, and legal functions.
• Track record of building and leading teams and managing agency partners.
• Clear, concise communicator who can translate complex program value into simple, prospect-friendly experiences.

Preferred Qualifications:

• Working knowledge of web accessibility standards and site performance best practices.
• Familiarity with lead capture, routing, and marketing operations in a B2B context (i.e., Salesforce).

Salary Range: $123,000.00 to $215,250.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.