Director, Demand Generation

Act-On is looking for a dynamic, results-driven Director of Demand Generation to join our marketing team. The team’s goal is to generate pipeline and revenue by creating interest and engaging prospects throughout the buyer’s journey and across all channels.

The Director of Demand Generation needs the ability to conceptualize, create, implement and optimize full funnel integrated marketing programs to generate pipeline and revenue. This role requires strategic marketing leadership, cross-team and organizational collaboration, excellent communications, and a passion for developing, iterating on, and scaling integrated initiatives across marketing and sales.

Additionally, this role requires a deep understanding of current lead generation best practices and the customer journey for marketing tech solutions like Act-On. This role will report to the SVP of Marketing.

What You’ll Be Doing:

• Create a high impact demand generation strategy in collaboration with company leadership to support company growth objectives

• Build and execute multi channel inbound and outbound programs at scale to drive brand awareness, and engage prospects to build pipeline and drive revenue.
• Regularly assess and report on demand gen performance to executive leadership.
• Oversee and manage a high-powered demand generation team to execute strategy at high quality levels that provide strong ROI. Ensure the team is continuously learning and growing their skills, career potential and understanding of the market.
• Manage the demand generation budget. Recommend shifts in spend due to changing conditions and performance.
• Continually assess demand generation effectiveness across channels and campaigns to ensure adjustments are identified early and implemented to maximize results.
• Work with partners to identify demand generation and funnel building activities that work for both parties and drive pipeline. Embed into the overall lead generation mix.
• Partner cross-functionally with product and other marketing team members to ensure strategy synergy and alignment.

• Manage and leverage demand generation platforms including Marketing Automation, CRM, ABM, Tableau and other tools to drive effective operations and analyze performance

Who You Are:

• 7-10 years of B2B demand generation experience

• Experience working at B2B SaaS companies, selling into mid-market and enterprise companies
• A track record of delivering results across Inbound and outbound marketing strategies
• High expertise in organic led gen motions including AEO, SEO, and social marketing
• Excellent analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
• Organizational skills to manage multiple projects with tight deadlines effectively

• Positive, high-energy, team-focused attitude

Software/Tactics You Need to Know:

• Marketing Automation platforms such as Act-On, Marketo, Hubspot, Eloqua

• Salesforce - strong in reporting/analytics
• Tableau or similar BI software, as a user (not data analyst)

• Google Analytics

What We Offer:

• Generous Medical, Dental and Vision Benefits

• Flexible time off
• Unlimited access to LinkedIn Learning
• Monthly wellness allowance
• Monthly commuter allowance
• Stock Options and 401k plan with discretionary matching
• Flexible Spending Accounts for health and child care
• EAP access for you and your immediate family
• 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
• Paid time off to volunteer
• Disability Insurance
• Life Insurance

• This role is eligible for bonus/variable compensation in addition to base pay

Ideally, this candidate will be based in Portland, OR.

Compensation:

The anticipated annual base compensation for this position will be $150,000 - $160,000 (plus variable). Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.