DIRECTOR-DIGITAL ENGAGEMENT

Position Status- Full Time
Classification Title- Administration-12 m
Work Location- Main Campus-3600 N. Garfield, Midland, TX

Job Summary- The Director-Digital Engagement is responsible for creating, maintaining, and optimizing Midland College’s web presence to ensure an engaging, user-friendly, and branded online experience. This role combines content management, digital marketing, and data analysis to strengthen the College’s visibility, drive engagement, and support student recruitment and retention goals.

Required Qualifications

• Associate degree and at least two (2) years of experience in web content creation, digital communications, or website management
• Strong writing and editing skills with attention to detail
• Experience with content management systems, web analytics, and SEO
• Must possess a valid Texas Driver’s License, good driving record, and be insurable on Midland College’s insurance policy

Preferred Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, English, Web Design, or a related field. Equivalent experience may be considered

Essential Functions- Web Content & Branding

• Write, edit, and maintain webpages that are accurate, persuasive, and aligned with institutional branding, messaging, and accessibility standards
• Ensure all web content supports enrollment marketing campaigns, student success initiatives, and community engagement
• Develop compelling landing pages and digital storytelling content that highlight programs, events, and campus life
• Manage interactive digital tools, including the implementation of website chatbot
• Ensure interactive map content is accurate and up-to-date, highlighting campus locations, resources, and events

Digital Marketing & Campaigns

• Partner with the Marketing & PR team to create, launch, and maintain digital campaigns that support recruitment, retention, and brand awareness
• Use SEO, metadata, and keyword strategies to increase organic visibility and search rankings for programs and initiatives
• Track and evaluate campaign landing page performance; translate results into actionable recommendations to improve conversions and ROI
• Ensure website content is integrated with social media, email campaigns, and other digital platforms for cohesive multi-channel marketing

Analytics & Strategy

• Monitor website performance, user behavior, and campaign engagement through analytics tools
• Produce dashboards and reports for stakeholders, highlighting web traffic, conversions, and user trends
• Recommend and implement strategies to improve website navigation, engagement, accessibility, and search engine optimization
• Lead testing and implementation of new web technologies, interactive features and digital tools that improve student and community engagement

Collaboration & Support

• Serve as a campus-wide resource, partnering with faculty and staff to develop effective, student-focused content
• Manage ticket requests for website updates and ensure timely, high-quality completion
• Assist with writing and editing for marketing materials, email campaigns, and event promotions
• Participate in committees related to digital marketing, web strategy, and emerging technologies
• Other duties as assigned

Physical Demands

• The person in this position needs to occasionally move or drive to other locations on and off campus
• Repetitive use of a keyboard at a workstation
• The person in this position needs to move to other locations on campus occasionally
• The person in this position frequently communicates with others verbally and electronically; must be able to exchange accurate information
• Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus
• Occasionally moves boxes or equipment weighing up to 25 pounds
• Office environment
• Ability to work extended hours and attend Midland College or community events
• This position may require occasional travel for training, meetings, and events both in and out of town

Security Sensitivity- All Midland College positions are security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. An employment offer is contingent on completion of a satisfactory criminal background investigation.

Min Salary-
Max Salary-

Pay Statement- Salary is commensurate with educational qualifications and experience.

Posting Detail Information

Posting Number- P01392S2016

Open Date- 09/10/2025

Position Available- Immediately

Special Instructions to Applicants
All documents must be electronically submitted through the Midland College Online Employment Services website to be considered. Incomplete or improperly submitted applications may be excluded from consideration. Documents that must be submitted online: Completed online application, resume, and transcripts (if applicable.) Unofficial transcripts will be accepted with the application. NOTE: Official transcripts sent directly from the institution(s) attended to Midland College Human Resources are required within 30 days of hire (if applicable). If a specified closing date is not listed on the posting, there is a required minimum posting period of five business days.

EEO Statement
In its efforts to promote nondiscrimination and as required by law, Midland College does not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, military status, genetic information, or on any other basis prohibited by law. Additionally, the College does not discriminate against an employee or applicant who acts to oppose such discrimination or participates in the investigation of a complaint related to a discriminatory employment practice. Employment decisions will be made on the basis of each applicant’s job qualifications, experience, and abilities.

Work Location: In person