Director, Engagement Strategy

Location

NY NY 100 W 33rd

Posted Date

19-Mar-2026

Agency

FCB Health New York

Department

Strategic Planning

Job Number

60591

Job Type

Regular

Posting Locations

United States - New York, New York

Work Arrangement

Regular - Hybrid, Regular - In-Office

JOB SUMMARY

• For Specialty functions, see additional information (if applicable) in the box below.
• Oversees day-to-day activity on assigned accounts, creating, and kicking off project briefs for standard engagement deliverables (eg, website) and working with larger brand teams at key strategic junctures to examine the current engagement strategy and provide recommendations for the future (eg, tactical planning.)
• Develops and maintains positive collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
• Able to synthesize a variety of insights into actionable plans to drive brand goals.
• Marries strategic and creative aptitude to create meaningful, memorable, and measurably impactful engagement strategies for health/wellness space.
• Provides insights into the value and limitations of both on and offline channels.
• Serves as a key engagement team member on the brand team for the healthcare business and ensure the quality of the strategic and creative products the team produces.
• Can be a day-to-day lead on one or more accounts with limited supervision by a senior team member.
• Evangelizes engagement strategy’s value and directs accounts on engagement opportunities.
• Works closely with all stakeholders at the agency and regularly present ideas to clients.
• Can support a senior team member on new business pitches and present with them when appropriate (not usually pitching alone.)
• Manages junior-level engagement strategists and responsible for career development.
  

• In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks, including ones with complex stories shown simply – and collaborating with multiple partners to do so.
• Highly effective use of Microsoft Word, Excel, PowerPoint with multiple years’ experience doing so.
• Extremely strong written and verbal communication skills, including presenting in high-pressure situations.
• Must be a good active listener, with a collaborative working style.
• Great fluency with using Brainstorming software such as Stormz, Miro, and/or Mural.
• Ability to independently run workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred, and to train others how to do so as well.
  

• Must be highly accountable for deliverables, while displaying the highest levels of personal integrity and a willingness to work constructively through any conflicts that arise.
• As a leader, a director of engagement strategy must be able to influence others within their department as well as the larger strategy team—and begin to influence other non-strategy departments, like account and creative—that they work with closely. Tact and relationship building are crucial to developing this influence, and a strong candidate should be able to demonstrate past experiences in which they have influenced a team to make the right decision.
  

Salary

$130,000 to $180,000 annually

About the Agency

Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency’s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.

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