Director, Marketing Strategy & Services

Description:

The Director of Marketing Strategy & Services is responsible for executing Cottage Door Press’s consumer marketing strategy across key channels, including ecommerce, mass retail, trade marketing, and social media. This role leads the in-house Marketing Services team including design, video, and social media, ensuring timely delivery of high-quality, brand-aligned content that supports product launches, retail partners, and overall sales goals.

Responsibilities

Strategic Marketing Execution

• Translate brand and product strategies into actionable, integrated marketing plans.
• Lead seasonal campaign planning and channel-specific marketing initiatives.
• Partner with Product, Sales, and Licensing teams to align messaging and deliverables.
• Manage marketing calendars, launch timelines, and approval workflows.

Creative & Content Team Leadership

• Lead and mentor a team of 3-5 including designers and a Social Media Manager.
• Provide clear creative direction, actionable feedback, and brand guidance.
• Ensure consistency of messaging and design across digital, print, packaging, and social channels.
• Manage team workload and freelance resource allocation as needed.

Digital Experience Oversight

• Oversee homepage, collection pages, banners, and promotional updates on our Shopify website.
• Support development of A+ content, PDP visuals, and SEO-optimized copy for Amazon and other ecommerce partners.
• Collaborate with content creators to ensure eCommerce assets reflect brand voice and drive conversion.

Asset Development & Executional Excellence

• Direct the creation of catalogs, sell sheets, social content, paid ads, and trade collateral.
• Ensure timely delivery of assets for product launches, trade shows, and retail setups.
• Maintain organized content libraries and asset management systems for internal and partner use.

Direct Reports

• Graphic Designer (Print + Packaging)
• Graphic Designer (Digital + Amazon)
• Video Content Creator
• Social Media Manager

Requirements:

• 7-10 years related experience.
• Hands-on leader who balances strategy with execution.
• Exceptional project manager with strong attention to detail.
• Confident and empathetic team leader who promotes clarity and collaboration.
• Highly organized and cross-functional communicator.
• Passionate about creativity, storytelling, and elevating brand presence.