Director, Media Strategy (Patient SME)

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Role: Director, Media Strategy (Patient SME)
Location: Hybrid (New Hope, PA)
Experience Level: 7+ Years

Description (About the Role): The Consumer Media Director is an essential new role at our agency. This individual will serve as subject matter expert for Consumer/Patient media for our clients and help shape the development of our Consumer/Patient Media planning & buying services. Our omnichannel strength and your consumer/patient media expertise is what makes Addressable Health special.

The Consumer Media Director will focus on several critical areas:

Client Advisory: Work within a team of AH media experts to help one of our largest clients with the strategy, planning, and optimization of their own media efforts. You will be an extension of the client team, serving as liaison between agency teams and the Client omnichannel group.

AH Service Delivery: In collaboration with Strategy & Planning, shape our Consumer Media Planning process and provide direction & feedback for active planning engagements.

The ideal candidate should have 7+ years of experience in consumer media strategy & planning. This role requires a highly collaborative individual who understands brand strategy and uses analytical problem-solving capabilities to shape impactful media strategy & plans. An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.

Must Have

Primary Responsibilities

Client Advisory (80%): Oversee [CLIENT] consumer media strategy, plan, and execution as a part of [CLIENT] omnichannel team
Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
Analyze performance reports & insights looking for implications that shape media strategy
Review and provide feedback on [CLIENT] media vendor’s plans, execution, and optimizations align to [CLIENT] strategy.
Proactively bring new ideas, opportunities, and best practices to client.
Organically grow the client business by managing risks and identifying opportunities, leading & working with the full team to address both

Consumer Media Expertise (20%):

Help improve the quality of our consumer media services and support the development & delivery of consumer media plans.
Support client teams in ensuring planning quality and alignment to client strategy, particularly as it relates to Consumer Media channels & tactics
Advise the Head of Media on media planning and operations best practices, process development, and tool selection
Actively engage with other AH functional teams in mitigating and managing risks, strategic planning, and client advisory as needed.
Monitor trends and attend vendor meetings to stay current on offerings
Evaluate and create new media opportunities from internal or external capabilities
Foster senior level partnerships with prospective clients, partners, and vendors

Leadership:

Act as a role model for clients, partners, and colleagues
Provide leadership and serve as a role model within the client, agency, and industry
Understand when it’s appropriate to make decisions independently and when to escalate
Provide professional development to our Media Planner and ongoing feedback to team members
Help interview, train and orient new team members to the agency, department, and account(s)

Qualifications

Key Characteristics:

Highly organized with great attention to detail
Manages multiple priorities, tight deadlines and works well under pressure
Positive energy, proven collaborator & communicator
Entrepreneurial, troubleshooter & problem solver

Qualifications & Experience:

College degree, preferably in marketing, advertising, communications or science/medicine
7+ years Agency or comparable experience, some management experience preferred
5-7+ years of digital media planning experience
Strong & confident presentation and people skills; Strong verbal & written communication skills
Experience across Consumer & HCP omnichannel channels including:
Point of Care/EHR
Biddable (Paid Search, Paid Social, Programmatic)
Digital channels like addressable video, custom programs, endemic platforms (e.g., WebMD, Medscape, MyHealthTeams)
Print/journal and congress
Experience with TV is a plus
Firsthand experience with patient media channels: Point of Care, Programmatic, communities
Expertise in cross-channel media tools (e.g., Comscore @ plan, SRDS, DoubleClick, etc.)
Confidence in interpreting marketing & media performance data (e.g., MMA, ROI, campaign/channel data)
Understanding of CRM disciplines including primary research, customer segmentation, targeting, direct marketing, and customer care
Understanding of SEO and earned media strategies and tactics
Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.