Director of Growth & Demand Gen

Well, hello there

Castify (Creators of Screencastify) is a leading technology company dedicated to improving communication and learning outcomes with video. We have established ourselves as a leader in the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into post-secondary education along with companies and organizations. Castify is used by over 15M people today and is seeking a dynamic and results-oriented Director of Growth and Demand Gen to join our Squad!

About this role

We built the simplest and most reliable edtech solution in the world, but that’s only the beginning. Our near future is full of ambitious new goals, features, and products that will enable us to further improve how we provide service to our users and accelerate our already fast growth.

We’re looking for a motivated and experienced marketing leader with a passion for educational technology and a proven track record of success to join us in our mission to transform education through innovative solutions. As the Director of Growth & Demand Gen, you’ll report directly to the President, GTM, playing a key role in shaping our marketing strategies.

What you’ll do:

Go To Market Ownership:

• Understand and own the full marketing lifecycle.
• Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Align Marketing initiatives to closed revenue.
• Leverage B2C demand to drive B2B sales.
• Create a consistent outbound sales and marketing motion.

Product Marketing

• Customer Communication Strategy: Define and own a comprehensive communication framework across the customer and product journey, leveraging email, notifications, in-product prompts, and other channels to drive engagement and retention.
• Product Expertise & Enablement: Serve as the go-to product expert, creating sales enablement materials, customer-facing content, and internal training programs to support customer success and sales teams.
• Market Research & Customer Insights: Conduct user interviews, analyze customer needs, and gather market insights to inform messaging, positioning, and go-to-market strategies.
• Thought Leadership & Advocacy: Represent Screencastify at conferences, industry events, and customer meetings, advocating for the brand and gathering insights to improve market positioning.

Team Leadership and Coaching:

• Lead and inspire a small marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, top of funnel traffic, and conversions.

Strategic Planning:

• Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector while launching new campaigns to expand into new markets such as post-secondary education and corporate..
• Align our messaging and value proposition with market needs.

Metrics and Reporting:

• Establish and monitor key performance indicators (KPIs).
• Provide regular, detailed reports on individual and team performance, identifying areas for improvement and success.

Cross-functional Collaboration:

• Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
• Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.

Requirements

You’re perfect for this role if you:

• Have proven experience as a successful Marketing Director in a SaaS environment driving growth.
• Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
• Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
• Have excellent communication, negotiation, and interpersonal skills.
• Are a self-driven problem solver with a results-oriented approach.
• Have experience with marketing a product in the Chrome Web Store.

Working at Castify

At Castify, we are results focused and here to improve communication, teaching and learning globally. This isn’t an easy feat but it is important for our future. We value accountability, commitment, and speed. We take our responsibility to our customers very seriously, so when we miss a deadline or slow down, it matters.

We’re a competitive culture and strive for speed and innovation. We are problem solvers, don’t point fingers and rather enjoy working together to bring solutions to the forefront. Join a company that has millions of users, a strong brand all by being very entrepreneurial and embodying the start up mindset.

We love a challenge and pushing the world forward with creativity, ingenuity and out of the box thinking. People are everything and we want to work in a company of deeply good people who treat their colleagues exceptionally well. Rule #1: Be a good person.

This is a Chicago-based position with 3 days a week in the office.

Compensation

The expected annual base salary for this role is anticipated to start at $140,000 with an annual performance bonus. Final compensation may vary based on experience and qualifications.

Benefits

• Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.
• 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.

• Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that - balance work and life while maintaining well-being.
• Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
• Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
• Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership - on us.

At Castify, we foster an inclusive, supportive, fun, and challenging team environment. We value having a team that is made up of a diverse set of backgrounds and respect the healthy expression of diverse opinions. We embrace experimentation and the examination of all kinds of ideas through reasoning and testing. Come join us as we continue to change the world through video.

Castify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.