Director of International Business (China Headquarters)

Core Objective:

Responsible for the development and maintenance of B2B channels for Fengri Group's full range of battery products (Lead-acid, Lithium, and Sodium batteries) in the Pakistani market. Focus on exploring local partners in the motorcycle/automotive starting battery and energy storage sectors, achieving sales targets, and increasing the brand's market share.

Key Responsibilities:

1. Market Development & Channel Building

• Conduct in-depth research on the Pakistani battery market, particularly B2B customer needs in Punjab Province and the Lahore area (e.g., battery distributors, auto parts wholesalers, electric vehicle assemblers, inverter manufacturers).
• Establish and expand a network of core distributors at the provincial and regional levels. Drive penetration of the existing lead-acid battery market while introducing new applications for Lithium/Sodium batteries locally.

2. Sales Execution & Customer Management

• Develop and execute annual sales plans to achieve sales volume and collection targets. Manage the entire sales process from business negotiation and contract signing to shipment coordination.
• Maintain long-term customer relationships, handle after-sales issues, increase repurchase rates, and build customer loyalty.

3. Market Intelligence & Feedback

• Collect information on competitor activities, price fluctuations, policy changes, and customer feedback in the Pakistani market. Provide timely product improvement suggestions to the headquarters (e.g., battery performance optimization for high-temperature environments).
• Assist headquarters in formulating suitable local pricing strategies and promotional plans.

4. Brand Promotion

• Organize and participate in local industry exhibitions and technical seminars to demonstrate the technical advantages of Fengri products (e.g., Lithium battery cycle life, Sodium battery low-temperature performance) to B2B clients.
• Establish Fengri's professional brand image within Pakistan's auto parts and new energy sectors.

Qualification:

1. Education

• Bachelor's degree or above, preferably in Marketing, International Trade, Electrical Engineering, or related fields.

2. Work Experience

• Minimum 5 years of sales experience in the battery or auto parts industry, with at least 3 years specifically focused on the Pakistani market.
• Familiarity with Lead-acid battery products (especially Motorcycle/Automotive Starting Batteries), their market landscape, and distribution channels.
• Experience selling Lithium or Sodium batteries is a plus; understanding their technical characteristics and applications is preferred.
• Possession of established B2B customer resources in Lahore and Punjab Province (e.g., battery wholesalers, auto parts chain stores, OEM factories) is highly preferred.

3. Professional Skills:

• Proficient in international trade processes (e.g., Letters of Credit, customs clearance, logistics coordination), capable of independently managing order execution.
• Excellent business negotiation skills and cross-cultural communication abilities to build trust with diverse clients.

4. Language Proficiency:

• Fluent in English and Urdu (written and spoken), able to communicate effectively with headquarters and local clients.
• Knowledge of Chinese is a plus for easier coordination with the China office.

5. Personal Attributes:

• Results-oriented, with the drive and resilience to develop markets from the ground up.
• Ability to travel frequently within Pakistan; familiar with local business culture and religious customs.

Preferred Qualifications

• Currently residing in Lahore, with a strong understanding of the local business environment and networks.
• Previous sales experience with well-known battery companies (e.g., Exide, GS Battery, Atlas Battery) or in the auto parts industry, possessing direct competitor client resources.
• Strong interest in new energy products (Lithium/Sodium batteries) with the ability to quickly learn technical knowledge.

What We Offer

• Competitive Compensation: Base salary + high sales commission + performance bonus (benchmarked to local market levels).
• Career Development: Systematic product training (Lead-acid/Lithium/Sodium technology), opportunities to visit China headquarters for learning, and a clear career progression path.
• Work Support: Headquarters resources support during the initial market development phase, including samples, technical documentation, and marketing materials.

Work Location: In person