Director of Marketing

Philadelphia-based Kwartler Manus personal injury attorneys are committed to fighting with tenacity and skill on behalf of our clients, helping them achieve their legal goals. We strive with every case to be the compassionate and understanding counselor our clients need outside of the courtroom, as well as the ferocious advocate they need fighting for their case.

We value friendliness not only in our client interactions but also in fostering a supportive and collaborative workplace environment among staff.

Purpose

The Director of Marketing is responsible for leading and executing the firm’s comprehensive marketing strategy to drive brand awareness and authority, client acquisition, and market growth. This role includes managing a multimillion-dollar budget, overseeing vendors and internal teams, refining brand messaging, and ensuring high-performance campaigns across digital, traditional, and community channels. Central to this role is amplifying the firm’s visibility and reputation so it becomes the first name potential clients think of when seeking representation. The Director of Marketing serves as both a strategic leader and a hands-on operator, accountable for positioning the firm as a dominant force in the personal injury market.

Key Responsibilities

Marketing Leadership

• Build, execute, and optimize an omnichannel marketing strategy across digital, traditional, and grassroots platforms.
• Oversee a $1M+ annual marketing budget, ensuring strong ROI and vendor accountability.
• Lead the development of brand assets, messaging guides, and creative playbooks to unify the firm’s identity.
• Direct and manage agency partners, freelancers, and in-house marketing staff.

Campaign Execution

• Manage performance marketing campaigns across paid search, social media, SEO, video, radio, TV, and out-of-home advertising.
• Develop persona-based marketing initiatives for segmented audiences (e.g., truck accident victims, Spanish-speaking markets).
• Launch and manage community campaigns, sponsorships, and regional brand-building efforts.
• Leverage AI tools to streamline content creation, data analysis, and marketing efficiencies.

Analytics & Reporting

• Build and maintain reporting dashboards with key marketing KPIs.
• Conduct attribution modeling, performance tracking, and budget optimization.
• Translate complex data into clear insights for firm leadership.

Qualifications

• Minimum 7+ years of professional marketing experience, specifically in the personal injury law space.
• Proven experience managing a $1M+ annual marketing budget.
• Demonstrated leadership of a marketing team, including hiring and performance management.
• Direct, hands-on experience with campaign strategy, creative development, and multi-channel performance tracking.
• Strong proficiency in analytics platforms (GA4, CRM dashboards, attribution modeling, ad platform reporting).
• Excellent communication skills, especially in presenting data-driven insights to non-marketing stakeholders.
• No conflicting obligations (e.g., freelance clients, consulting, or side businesses).

Preferred

• Marketing leadership experience in personal injury or competitive B2C professional services (legal, healthcare, financial, medspa, etc.).
• Familiarity with Salesforce, CallRail, Meta Ads, Google Ads, GA4, WordPress, and OTT platforms.
• Traditional media buying experience (broadcast, outdoor, radio).
• Proven use of AI tools (ChatGPT, Claude, Google AI Studio, etc.) for marketing efficiency and content generation.
• Background in community-based marketing and regional brand development.
• Past leadership in an in-house marketing “mini-agency” structure or high-performance agency environment.

Skills

• Strategic and data-driven operator with a competitive mindset.
• Strong leadership and team-building abilities.
• Exceptional organizational skills with high attention to detail.
• Ability to thrive in a high-volume, high-accountability environment.
• Creative and conversion-focused approach to messaging and campaigns.
• Well-connected with access to trusted freelancers, vendors, and media partners.
• Early adopter of AI tools and marketing technologies.
• Market familiarity with personal injury and B2C professional services sectors.

Perks and Benefits

• Comprehensive health and dental insurance, we cover 100% of the base plan for our full-time employees.
• 401(k) with up to 3% salary match from Kwartler Manus
• Generous PTO package to ensure a balanced life outside of work
• Competitive parental leave benefits for new parents and caregivers
• Mentorship Programs: Guidance for professional growth from tenured employees.
• Career Pathways: Offering extensive growth opportunities for team members
• Work-Life Balance: We respect your time and personal commitments.
• Team Events: Enjoy team lunches and annual company BBQs.

Kwartler Manus is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or veteran status.

We encourage individuals of all backgrounds and experiences to apply, and we are dedicated to fostering a workplace that reflects the diversity of our community.

Job Type: Full-time

Pay: $90,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Application Question(s):

• Do you have prior marketing experience in the legal industry, specifically with personal injury law firms?

Work Location: Remote