Director of Marketing

🚀 Welcome to Your Next Adventure!

The Director of Vertical Marketing is responsible for leading the marketing strategy, planning, and execution across Snoonu’s business verticals (Food, Grocery, Qcommerce, Marketplace and other emerging categories). This role ensures that each vertical has a strong, differentiated positioning while aligning with Snoonu’s overall brand strategy. The Director will oversee a team of vertical marketing managers and work closely with Commercial GMs, Product, and cross-functional stakeholders to deliver growth, retention, and customer engagement.

🛠 What You’ll Get Your Hands On

• Strategy & Leadership
• Develop and own the vertical marketing strategy, ensuring alignment with company objectives and the overarching Snoonu brand.
• Translate vertical business priorities into impactful marketing campaigns that drive awareness, adoption, and retention.
• Build and manage a high-performing vertical marketing team with expertise across verticals.
• Act as the key bridge between vertical business units (Commercial GMs, Operations, Product) and the Marketing organization.
• Vertical Campaigns & Execution
• Design and execute integrated marketing campaigns (ATL, BTL, digital, influencer, CRM) tailored to each vertical’s audience and objectives.
• Localize campaigns to resonate with Qatari culture while applying innovative global best practices.
• Collaborate with the Creative Production, PR & Communications, CRM, and Performance Marketing teams to ensure consistency and efficiency.
• Lead Brand, Strategic, seasonal, and tactical campaigns (Ramadan, Eid, Back to School, National Day, etc.) with a vertical focus.
• Business Partnership
• Work hand-in-hand with Commercial GMs to align marketing initiatives with revenue goals, product launches, and merchant partnerships.
• Partner with Product and CX teams to enhance vertical experiences, from in-app merchandising to customer journeys.
• Utilize customer insights, data, and market intelligence to inform vertical strategies and enhance performance.
  
  

🧙‍♂️ The Magic You Bring

• Education: Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Experience: Minimum 7 years in marketing, with at least 3 years in a senior leadership role managing multiple business units or verticals.
• Strong expertise in developing and executing vertical-specific growth strategies, driving adoption, retention, and revenue.
• Proven ability to design and lead integrated campaigns across ATL, digital, CRM, social media, and influencer channels.
• Track record of managing seasonal, national, and large-scale campaigns with measurable business impact.
• Excellent analytical and data-driven decision-making skills, with experience leveraging customer insights and market intelligence.
• Strong stakeholder management skills, with the ability to partner effectively with Commercial GMs, Product, and Operations.
• Demonstrated leadership in building, mentoring, and motivating high-performing marketing teams in fast-paced environments.
  
  

✨ Bonus Points If You Have

• Industry Experience
  
  

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.

The Quest We’re On

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers

👥 Be Customer Obsessed: “Focus on the customer and all else will follow.”

💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

🏅 Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”

👨‍💼 It's All About People: “Be a team player; together we are stronger.”

Perks & Worklife Magic At Snoonu

🌐 Global Vibes – Collaborate with a worldwide crew.

🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.

🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.

🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.

🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Beyond the Code: Giving Back Matters

We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn’t Just a Buzzword

At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.

Let’s Build the Future Together

Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.

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