Director of Marketing

Director of Marketing

Location: Baton Rouge, LA | Remote | Travel: Up to 10%

**RELOCATION AVAILABLE should the candidate be interested in working on-site in Baton Rouge**

Next Level Solutions is recruiting on behalf of a growing national provider of industrial services and equipment seeking a results-driven and strategic Director of Marketing to lead its marketing function. This senior leadership role reports directly to the Chief Revenue Officer and plays a critical role in shaping the company’s brand presence, enhancing customer engagement, and driving measurable revenue growth through innovative, data-driven marketing strategies.

While the company’s headquarters is located in Baton Rouge, Louisiana, the client is flexible for the right candidate — the position may be structured as remote, hybrid, or onsite, and relocation assistance will be provided for qualified individuals interested in moving to Baton Rouge.

This is a full-time leadership role overseeing a team of two marketing professionals and managing third-party vendor relationships. The Director of Marketing will collaborate closely with executive leadership, sales, and operations to develop and execute comprehensive, multi-channel marketing strategies aligned with the company’s expanding national footprint.

Key Responsibilities

• Develop and execute strategic marketing plans that drive brand awareness, qualified lead generation, and measurable revenue growth.
• Lead and mentor an internal team of two, ensuring effective project execution, professional development, and collaboration.
• Oversee digital marketing, SEO, paid media, content strategy, email campaigns, social media, and traditional marketing initiatives.
• Establish and track marketing performance metrics, including website traffic growth, conversion rates, cost per lead (CPL), and marketing-attributed revenue.
• Partner with sales leadership to align campaigns, messaging, and materials that support lead conversion and revenue goals.
• Manage multi-channel lead generation through digital campaigns, trade shows, and referral programs, optimizing ROI across all channels.
• Analyze market trends, customer insights, and competitive intelligence to drive data-informed decision-making.
• Manage and report on marketing budgets, ensuring data-driven allocation of spend and achievement of ROI targets.
• Ensure consistent brand messaging and positioning across all customer touchpoints and marketing platforms.
• Leverage CRM and marketing automation tools to enhance performance tracking, audience segmentation, and overall efficiency.

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Proven success in a senior marketing leadership role, preferably within industrial, B2B, or related sectors.
• Experience working at a mid- to large-sized advertising agency preferred.
• Demonstrated experience using quantitative performance metrics to plan, execute, and report on marketing initiatives.
• Expertise in digital marketing, SEO, content creation, campaign management, and brand strategy.
• Strong background in team leadership, vendor management, and cross- functional collaboration.
• Excellent analytical, project management, and communication skills.
• Comfortable operating in a metrics-driven, growth-oriented environment.

Preferred Traits and Competencies

• Strategic thinker with a focus on execution and measurable results.
• Highly analytical, with the ability to interpret data and adjust tactics in real time.
• Collaborative and adaptable, with the ability to influence across multiple business units.
• Strong business acumen and understanding of how marketing performance connects to revenue outcomes.
• High level of accountability and ownership.

Performance Expectations

The company places a strong emphasis on measurable marketing performance.

Success in this role will be evaluated based on:

• Year-over-year brand awareness growth (web traffic, social engagement, PR reach).
• Lead generation and conversion metrics (MQLs, SQLs, and pipeline contribution).
• Marketing-attributed revenue as a percentage of total company sales.
• Cost-per-lead (CPL) and ROI improvement across all channels.
• Trade show and event ROI, measured by leads and revenue generated.
• Customer retention and repeat business growth through enhanced brand experience.

Compensation & Benefits

• Salary range: $100,000–$150,000 annually (commensurate with experience, education, and leadership background).
• Annual bonus: 15%–20%, based on company and individual performance.
• Relocation assistance: Provided for qualified candidates interested in working on-site
• Flexible work options: Remote, hybrid, or relocation to Baton Rouge.

Comprehensive benefits include:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Company-paid life and disability insurance
• Professional development and training resources

Candidates who advance to the final interview stage will complete a case study using real company data (under NDA). The selected candidate will be subject to a drug screen and background check post-offer.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status (e.g., H-1B)?
• Do you have experience working at a medium-to-large marketing agency? If so, for how long? Tell me about a campaign you worked on there that involved multiple departments or clients with complex needs. What was your specific role, what resources were available to you, and how did you contribute to both the strategy and execution phases?
• Walk me through a recent campaign where you were responsible for setting, tracking, and reporting on KPIs. What were the specific metrics, what tools or methods did you use to measure them, and how did those results influence your next steps or recommendations?
• Do you have B2B or industrial marketing experience? If yes, please explain and align it with your resume.
• Do you have a Bachelor's or Master's degree in Marketing, Business, Communications, or similar field?
• If selected for this position, which work arrangement would you prefer? Onsite, hybrid, or fully remote? Please note that relocation is only available for the first two options.

Work Location: Remote