Director of Marketing

About Clean Nutra

At Clean Nutra, we are dedicated to enhancing health and wellness through supplements crafted from the purest ingredients. Backed by science, our formulations are designed for whole-body wellness, ensuring each capsule delivers the essential nutrients you need.

Role Overview: Director of Marketing

Clean Nutra is seeking an experienced and resourceful Director of Marketing to lead our dynamic team. We’re looking for a strategic thinker who excels in direct response marketing, media buying, and copywriting. As a key leader, you will drive marketing strategy and execution across customer acquisition and retention, blending storytelling with data-driven insights. Your efforts will be central to expanding our marketing reach, optimizing existing channels, and growing revenue company-wide.

The ideal candidate thrives in a fast-paced e-commerce environment, proactively streamlining creative processes and supporting the performance marketing team. You will identify opportunities, remove roadblocks, and inspire your team to deliver outstanding results.

Key Responsibilities:

• Create persuasive copy for Meta/Google Ad campaigns, long- and short-form sales pages, and advertorials.

• Lead a team of copywriters, video editors, and graphic designers to deliver top-quality creative assets.

• Develop and implement strategic campaigns and high-converting pre-sale pages in collaboration with cross-functional teams.

• Identify and launch new customer acquisition opportunities through paid media, affiliate marketing, and influencer partnerships.

• Leverage AI tools to enhance the creative process and streamline marketing workflows.

Required Qualifications:

• Proficiency in eCommerce platforms: Shopify, META/IG/TikTok, IG+TT Shop, Google, Bing, Amazon

• Experience with data tracking (Triple Whale), page builders (Gempages), and tools such as Asana, Slack, Klaviyo, Foreplay, KaloData, FastMoss, Frame.io

• Highly proficient in media buying across Facebook, Google, and TikTok

• Deep knowledge of direct response marketing

• Demonstrated ability to drive data-driven creative strategy for Facebook and TikTok

• Strong analytical skills and ability to make decisions based on dashboard insights

• Excellent mathematical skills

• Extensive D2C e-commerce background with expertise in copywriting, media buying, retention marketing, and team leadership

Preferred Qualifications:

• Experience in the supplements industry preferred

• Strong problem-solving abilities and resourcefulness

• Excellent organizational skills for managing multiple projects simultaneously

• Effective communicator who can articulate strategy and provide constructive feedback

• Adaptable and resilient in a rapidly evolving environment

Work Location: Las Vegas, NV (preferred) or Remote