Director of Marketing

Director of Marketing – Job Description

Role Summary

The Director of Marketing is a pivotal, hands-on leadership role responsible for the overall brand strategy, marketing execution, and also providing assistance in the full lifecycle of product development and production. This individual will drive brand awareness, manage e-commerce sales growth, and help to ensure the timely, cost-effective, and high-quality production of all apparel lines.

Responsibilities:

• Creating B2B marketing and sales presentations for current and potential

customers and accounts

• Updating retail and wholesale catalogs (online, pdf, and print versions)

• Overseeing and assisting in the creation of tech packs for production

• Assisting and giving feedback regarding new production design

• Signage for the trade show booth, showrooms, OKC Warehouse location, and our clothing store, Park Avenue Coat Company

• Coordinating custom print projects

• Merchandising and display design

• Other misc. design tasks such as stickers, business cards, flyers, one-page sales

sheets, and trade show marketing materials

• Creative direction of our buffalooutdoorsworkwear.com website (coordinating with Web Manager)

• Direction of Product photography

• Direction of Lifestyle photography

• Overseeing and assisting in marketing emails both D2C and B2B

• Overseeing and assisting in creative for social media posts

• Creating custom seasonal planograms for current and potential customers is a plus

Qualifications:

· Bachelor’s degree in Graphic Design, Marketing, or a related field.

· Minimum of 5+ years of combined experience in a senior marketing and/or apparel production role, ideally within the workwear, outdoor, or durable goods sector.

· Minimum of 3+ years of direct people management experience leading a team of marketing, creative, or production professionals.

· Proven expertise in developing and executing successful digital marketing campaigns (SEO, PPC, Social Media, Email).

· Strong understanding of e-commerce platforms (Big Commerce experience is a plus).

· Solid knowledge of the apparel production process is a plus.

· Exceptional leadership, project management, and cross-functional collaboration skills.

· Excellent analytical skills with the ability to translate data into actionable strategies.

· Ability to thrive in a fast-paced, hands-on environment and manage multiple priorities simultaneously.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Employee discount

Work Location: In person