Director-PR&Marketing

Reports to: President

Scope and Purpose

The American University of Kuwait (AUK) invites applications for the position of Director of Public Relations and Marketing.
The Director serves as the university’s chief communications strategist and brand steward, responsible for advancing AUK’s visibility, reputation, and engagement across all audiences: internal, local, and international. Working closely with the President and senior leadership, the Director will lead the development and execution of integrated communication, marketing, and public relations strategies that reflect AUK’s liberal arts mission and commitment to academic excellence.

Essential Duties and Responsibilities

• Develop, implement, and evaluate the university’s overall marketing and communications strategy in alignment with institutional goals.
• Oversee media relations, public information, publications, digital presence, social media, and advertising.
• Provide creative and strategic direction for student recruitment campaigns and institutional initiatives.
• Manage brand identity and ensure consistency of tone, message, and visual presentation across all platforms.
• Strengthen community engagement and cultivate relationships with key stakeholders, including media, corporate partners, and alumni.
• Supervise and mentor the PR & Marketing team, fostering a collaborative, professional, and results-oriented environment.
• Advise the President and senior leadership on public positioning and reputation management.