Director of Marketing

Gamer’s Choice is a team of passionate gamers, creators, and innovators based in Queens, New York. What began as a small local shop has grown into one of the leading destinations for Trading Card Game players and collectors around the world. We’re driven by a shared love for gaming and community, offering both an engaging online experience and a vibrant in-store atmosphere. Our mission is to be the ultimate home for fans to connect, compete, and celebrate the games they love. While Yu-Gi-Oh! has always been our foundation, we’re expanding into exciting new titles like Pokémon, One Piece, Riftbound, and Disney Lorcana. Our Long Island City store serves as the heart of our community, hosting tournaments, events, and gatherings that bring players together both in person and online.

Location: 34-09 Queens Blvd, Long Island City, 11101

Schedule: Fully On-Site, Monday - Friday, long hours

Reports to: CEO

Compensation: $140,000 - 170,000 annually

**This role is compensated with a fixed base salary. Compensation within the band is determined by demonstrated experience, scope of responsibility, and ability to operate with full ownership in a high-intensity environment. Candidates at the top of the band are expected to build and lead a full marketing function with minimal oversight and immediately drive measurable growth across acquisition, retention, and brand. Equity is not a part of our current compensation structure.

Role
The Director of Marketing owns the growth of this brand. That means scaling our social following to 100K+ on Instagram, TikTok, and YouTube, converting our email list into a consistent sales driver, and driving the kind of anticipation around our retail launch that turns opening day into an event. This role moves fast and owns results end to end. Marketing here isn't a support function; it's a growth engine.

Time and intensity expectations

This is a high-presence, high-intensity role. The Director of Marketing is expected to work a baseline of five days per week and long days as required, especially during peak volume, launches, and operational transitions. This pace is required at the current stage of the company. If you are optimizing for predictable hours or strict boundaries over business outcomes, this role will not be sustainable.

Who this role is for

The Director of Marketing is a builder at heart. You have grown brands from early stages with limited resources, a small team, and no playbook handed to you. You figure out what works, build the infrastructure around it, and keep moving. You don't need a large budget or a full team to make things happen; you need a clear goal and the autonomy to go after it. Direction and hand-holding are not part of this role; ownership is.

Responsibilities:

You will drive a content output of 5+ pieces per day across our social channels, not by delegating it into existence, but by being hands-on in making it happen. You will own the growth of our social following and treat every post, campaign, and drop as an opportunity to add to it. You will actively identify and pursue revenue-driving opportunities across email, social, and paid channels. You will build the marketing infrastructure from the ground up, the systems, processes, and cadences that don't exist yet. And you will move fast enough than what most teams of similar size accomplish in two years, we accomplish in six months.

• 
  Own all marketing outcomes, audience growth, revenue performance, content output, and channel effectiveness.
• Drive customer discovery, build campaigns and content that bring new customers to Gamer's Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
• Generate revenue through the website, identify and execute on opportunities across email, paid media, social, and organic channels that turn our audience into buyers.
• Build our audience, grow our social following to 100K+ on Instagram, TikTok, and YouTube through consistent, high-quality content and community engagement.
• Activate the email list, treat it as a direct revenue channel, not a broadcast tool. Build flows, campaigns, and offers that drive repeat purchases and consistent sales.
• Build hype for the new store launch, own the marketing strategy around our retail launch from awareness to opening day, making it a moment the community shows up for.
• Build the marketing infrastructure from scratch, the workflows, tools, processes, and cadences that don't exist yet are yours to create.
• Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
• Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.

Within the first 90 days, the Director of Marketing is expected to:

Days 1-30 | Assess and Launch

• Audit every existing marketing asset: email list, social accounts, website, and any past campaigns
• Establish a daily content cadence immediately. Begin posting immediately, don't wait for perfect conditions
• Set up or clean up the core tools: email platform, social scheduling, analytics
• Identify quick revenue wins in the email list and execute on them fast

Days 31-60 | Build the Foundation

• Develop a content system that operates independently to meet content goals
• Email flows live, welcome series, promotional cadence, abandoned cart at a minimum
• Paid media live on at least one channel with early performance data
• Retail launch strategy drafted and approved

Days 61-90 | Execute and Optimize

• All core infrastructure in place and running
• Social following showing measurable growth across all three platforms
• Retail launch campaign is actively in the market, building awareness
• Clear reporting in place so performance is visible to leadership weekly

How you will be measured

• Measurable growth in social following across Instagram, TikTok, and YouTube, trending toward 100K+ on each platform.
• Quarter-over-quarter improvement in website revenue attributable to marketing activity.
• Email list performing as a consistent revenue channel with improving open, click, and conversion rates.
• Content output hitting 5+ pieces per day with consistent quality and brand standards.
• Retail launch generates measurable awareness, foot traffic, and community excitement.
• A marketing function that operates independently and drives outcomes without constant CEO involvement.

Why this role may not be a fit

• You need a fully built team before you can execute
• You prefer managing agencies over building in-house
• You optimize for brand aesthetics over measurable business outcomes
• You're more comfortable presenting strategies than executing them
• You rely on escalation paths instead of personal accountability
• You want predictable hours over business outcomes

Why this role matters

This role directly determines how fast the brand grows and how efficiently it scales. Gamer's Choice has real brand equity, a loyal community, and expanding product lines. The infrastructure to maximize that hasn't been

fully built yet. You will build it. You will operate with real ownership over a function that touches every part of the customer

experience. If done well, every other part of the business moves faster.

Qualifications

• 6-10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
• Proven success in building and scaling e-commerce marketing strategies across acquisition, retention, and brand.
• Deep fluency in paid media, organic content, email/lifecycle marketing, and analytics.
• Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
• Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
• Strong data literacy, comfortable with CAC, ROAS, LTV, churn, and channel attribution.
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred Qualifications

• Experience in the collectibles, gaming, or hobby e-commerce industry.
• Track record of successful campaign launches across TikTok, YouTube, and Whatnot.
• Experience hiring and managing a marketing team from the ground up.

Benefits:

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

Core Values:

Community First

For the Love of The Game

Commitment to the Customer
Integrity and Transparency
Treating People Right

Gamer’s Choice is dedicated to the success of our customers and our team. Given this, we set these expectations clearly to help communicate the impact of this role. In return, you will work alongside operators who care deeply about outcomes, move fast, and hold high standards, within a company in a period of rapid growth and operational scale.

EEO/AAP Statement: Gamer’s Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences. Gamer’s Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

If you require an accommodation to participate in the application process, contact us at hr@gamerschoice.com

The above-noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned, but rather to give the applicant a general sense of the responsibilities and expectations of this position. As the nature of business demands change, so, too, may the essential functions of the position.