Director of Marketing (Pre-Opening)

At InterContinental Hotels & Resorts® we are committed to delivering exceptional experiences that reflect our brand values. As part of this family you are expected to embody these values by being:

• Charming by being approachable having confidence and showing respect.
• Staying in the moment by understanding and anticipating guests’ needs being attentive and taking ownership of getting things done.
• Making it memorable by being knowledgeable sharing stories and showing your style to create moments that make people feel special.
  
  

As Director of Marketing you will be responsible for leading all marketing and communications efforts that enhance the hotel’s reputation awareness and profitability.

Duties And Responsibilities

• Oversee all Marketing and Communications functions including Marketing Planning Collateral and Advertising Production Content Management Public Relations Promotions Events and Social Media according to IHG standards and procedures.
• Develop and execute an annual Marketing Plan covering hotel events media relations loyalty and channel marketing.
• Align all marketing activities with the hotel’s key business segments to ensure a clear return on investment.
• Build and maintain strong relationships with media partners influencers and key stakeholders.
• Develop hotel stories and press releases to strengthen the hotel’s visibility and brand reputation in local and regional markets.
• Plan and manage hotel events and activations including budgeting guest lists media coordination photography and branded materials.
• Ensure all marketing collaterals and digital content meet InterContinental brand standards.
• Manage the IHG Hotel Content Manager system to ensure all text and visuals reflect brand identity and optimize performance.
• Oversee hotel social media channels to support campaigns engage guests and build the client database.
• Lead the development and implementation of branding initiatives for new product or service launches in collaboration with Field Marketing Services Sales Operations and agencies.
• Manage the annual advertising plan across traditional and digital platforms ensuring creative and media efficiency.
• Monitor competitor activities and market trends across KSA GCC and key feeder markets.
• Conduct weekly marketing meetings to review performance and progress.
• Lead motivate and develop the marketing team including the digital marketing manager marketing executive and graphic designer.
  
  

Financial Responsibilities

• Prepare and manage the department’s marketing budget as part of business planning.
• Assist the Commercial Director in preparing all marketing sections of the Sales & Marketing annual budget.
• Monitor revenue targets and control marketing costs to ensure performance against budget.
• Support the Commercial Director in preparing short and long-term strategic plans for all marketing priorities.
  
  

Human Resource Responsibilities

• Work closely with the Commercial Director and Director of Human Resources to optimize team resources.
• Assist in recruiting new colleagues according to company standards.
• Prepare detailed induction programs for new staff.
• Implement departmental standards and procedures.
• Communicate regularly with team members to maintain a positive work environment.
  
  

Qualifications And Requirements

• Bachelor’s degree in Marketing Mass Communications Media or a related field.
• Minimum of five years of relevant work experience in luxury hotels.
• Excellent communication presentation and leadership skills.
• Strong command of both Arabic and English.
• Proven ability to manage multiple projects and budgets.
• Financially literate with the ability to manage monthly P&L.
• Proficient in Microsoft Office.
• Experience working with external vendors and agencies.
  
  

Other Requirements

• Comply with hotel rules and regulations and grooming standards.
• Adhere to time and attendance policies.
• Actively participate in training and development programs.
• Uphold all policies related to health hygiene and fire life safety.
  
  

At InterContinental Hotels & Resorts® we genuinely care about people and show this through living out our promise of True Hospitality each day.

• True Attitude is about being caring wanting to make a positive difference and building genuine connections with guests.
• True Confidence is having the knowledge and skills to perform your role and giving guests the assurance that they can trust you to support them throughout their stay.
• True Listening is focusing on what guests are saying picking up on their needs and understanding both their words and body language.
• True Responsiveness is providing guests with what they need when they need it and doing so in a timely and caring manner.
  
  

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.