Director of Media

Position: Director of Media
Location: Mechanicsburg, PA (ONSITE)
Schedule: Monday-Friday, 8:00AM-5:00PM

Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, Doors, and Flooring. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:
The Director of Media will focus on attaining KPI’s using a combination of broadcast & streaming TV (including online video and display ads), print media, and sports marketing endeavors.

Key Role Accountabilities:

• Develop and execute media strategies using modern media viewing habits, programmatic streaming software, and an omnichannel approach to maximize reach and drive directly attributable lead generation while ensuring each branch has a unique plan to hit assigned issued lead targets.
• Partner closely with the Vice President of Branding and Creative Services and the Director of Marketing, Planning, and Analytics to deploy a creative approach that balances brand and direct response performance and ensures budgets are accurately aligned for winning for the Company.
• Lead Sports Marketing initiatives both large and small by formulating strategic plans for each endeavor, identifying third-party and lower-CPM streaming options, and training teams in media negotiations to maximize effective media strategies.
• Provide leadership and oversight for the Media Manager, Sports Marketing Manager, and Senior Director of Print and Direct Mail, including coaching, performance management, vendor invoice review and approval, continuous process improvement, and collaboration with Company leaders to support and improve the customer journey.

Must-Have/Preferred Requirements:

• Bachelor’s degree preferred; an equivalent combination of relevant education and professional experience will be considered.
• B2C marketing experience – 2+ years required.
• Experience in a manager or director-level role where you oversaw a team’s performance – 3+ years required.
• Direct response marketing experience using an omnichannel approach – required.
• Experience using television industry-specific tools for buying such as Strata, Nielsen or Comscore and measuring media performance - required.

Benefits:

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) plans with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.