Director, Social & Influencer

Humann is an industry leader in functional food and nutritional supplements for whole‑body health, built on research, discovery, and science‑backed innovation. Our product portfolio—including SuperBeets®, Neo40®, and BeetElite®—is supported by proprietary research collaborations such as the Nitric Oxide (N‑O) research program at the UT Health Science Center.

Humann generates $200M+ in annual revenue and sells across a diverse omnichannel footprint, including 30,000+ retail stores, Amazon, and our direct‑to‑consumer website. Humann has been named to Bain & Company's 2026 Insurgent Brands list and has been recognized as one of the Inc. 5000 Fastest Growing Private Companies for ten consecutive years. We are the official cardiovascular supplement for the University of Texas athletics.

Humann is growing, and we’re seeking a builder‑minded, creatively driven Director, Social & Influencer to stand up and scale our organic social and creator ecosystem. In this role, you’ll build the strategy, systems, and day‑to‑day execution of Humann’s social and influencer programs—from content development and creator partnerships to community engagement, testing, and optimization. You’ll operate at the intersection of brand, culture, and performance—working closely with Brand, Growth, PR, and Commercial teams to turn audience insights into repeatable programs, authentic creator relationships, and social content that drives meaningful impact.

Responsibilities Include:

Program Strategy & Vision

• Define Humann's organic social and influencer strategy across all relevant platforms (Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels)
• Establish a content philosophy and brand voice that resonates with our audience working closely with the brand team to establish foundations such as tone of voice, creator profiles, and brief templates
• Build the roadmap for how social and influencer connect to broader marketing goals and business outcomes

Influencer & Creator Program

• Build and manage Humann's influencer program from the ground up including strategy, creator sourcing, outreach, contracting, gifting, content approval, and performance tracking
• Develop and scale an ambassador/affiliate network of micro and mid-tier creators in the health, fitness, wellness, and longevity space
• Manage and allocate influencer budgets across initiatives balancing brand-building and performance goals
• Establish systems and tooling (CRM, tracking, reporting) to manage a high volume of relationships efficiently

Content & Community

• Oversee the organic content calendar, ensuring a consistent and compelling cadence across platforms
• Partner with internal creatives and external agency partners to develop original short-form video, editorial, and UGC-driven content
• Own community management standards defining how Humann engages with its audience and pulling insights from social listening
• Repurpose and amplify creator content across owned channels to maximize reach and authenticity

Team Building & Leadership

• Build and develop the social and influencer team beneath you as the program scales including direct reports, an internship program, and agency partners
• Establish processes, workflows, and briefs that allow a small team to operate efficiently and produce at a high level
• Serve as a collaborative partner to brand, paid media, PR, and commercial team

Analytics & Performance

• Define the KPI’s setting benchmarks and goals based on industry standards
• Report on program performance regularly and use data to continuously iterate and improve
• Stay ahead of platform trends, algorithm changes, and creator landscape shifts

Required Skills & Qualifications:

• 7+ years of experience in social media and/or influencer marketing with experience spent in health, wellness, CPG, or a category with a passionate consumer community preferred
• Demonstrated experience building a program or function from scratch with scalable systems, processes, and playbooks
• Equal parts strategist and operator comfortable with BOTH owning the vision and executing the playbook as the program scales
• Deep knowledge of the influencer landscape and experience finding the right creators, structuring partnerships, and measuring meaningful results
• Strong instincts for short-form video content and what works natively on TikTok, IG Reels, and YouTube Shorts
• Familiarity with social and influencer platforms and reporting tools (e.g., Sprout, CreatorCore, GRIN, etc)
• Clear, compelling communicator with strong cross functional skills and ability to connect with a wide range of audiences from executives to creators
• Experience managing and developing high-performing teams
• A disrupter mentality thriving in whitespace

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include

• Health/Dental/Vision/Life Insurance
• 401k Retirement Plan with company match
• Paid parental leave
• Quarterly stipend for our supplements
• Unlimited PTO
• Hybrid/remote working model

About Humann

Humann is a leading cardiovascular health company helping people ages 18 to 85 support heart health, healthy blood pressure, and boost energy, endurance, and recovery. Founded in 2009 and incepted from a University of Texas Health Science Center research program created by Dr. Ferid Murad, one of three scientists awarded the 1998 Nobel Prize in Medicine, Humann translates breakthrough science into performance-driven supplements.

Trusted by more than 160 professional and collegiate teams, Humann is a 10-time Inc. 5000 honoree, with over 700 million doses delivered and 27 million products sold. Available in 30,000 retail locations and 6,000 medical professional offices, Humann continues to innovate at the intersection of science and performance.

At Humann, we believe…. it takes COURAGE to do our life’s greatest work.
We believe that our GROWTH never ends.
We believe that to thrive we must ADAPT.
We believe in the power of HUMANITY.

Humann is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.