Director - Wayfinding (CDU3) - CDUP 2019

Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project, it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up, Qiddiya is calling for you.

General Summary

Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments.

Essential Duties and Responsibilities:

• Develop a unified wayfinding strategy for multimodal stations, vehicles, and public spaces.
• Oversee the design and deployment of physical and digital signage systems.
• Incorporate accessibility, language, and cognitive inclusivity principles.
• Collaborate with infrastructure, branding, and digital teams to maintain consistency.
• Evaluate and optimize signage effectiveness through customer feedback and behavioral studies.

Requirements

Qualifications

Bachelor’s degree. Masters preferred in urban design, Environmental Graphic Design, Architecture, or related.

Years of Experience

10+ years of experience in wayfinding and signage systems, ideally in large transit projects within the GCC.