E-commerce Brand Manager

Position Purpose

The E-commerce Brand Manager is responsible for driving brand visibility, growth, and profitability of assigned FMCG brands across digital and online channels. This role ensures that the company’s products achieve strong positioning, optimized digital shelf presence, and competitive advantage on e-commerce platforms, while aligning with overall brand and distribution strategy.

Key Responsibilities

1. Brand & E-commerce Strategy

• Develop and execute the e-commerce brand strategy in line with overall marketing and sales objectives of the assigned brand.
• Manage brand presence across online marketplaces (Amazon, Noon, etc.) and direct-to-consumer (D2C) channels.
• Conduct regular market analysis to identify e-commerce growth opportunities, trends, and competitors’ digital activities.

2. Online Channel Management

• Ensure strong digital shelf management : product listings, content, imagery, keywords, ratings & reviews.
• Partner with e-retailers to drive visibility campaigns, promotions, and banner placements .
• Optimize pricing, pack sizes, and bundles to maximize sales across online channels.

3. Content & Brand Activation

• Develop and manage brand content strategy (product descriptions, lifestyle images, videos, brand pages).
• Collaborate with creative agencies for digital campaigns, influencer collaborations, and social commerce initiatives .
• Ensure brand guidelines and messaging consistency across all e-commerce touchpoints.

4. Sales & Performance Management

• Monitor and analyze e-commerce KPIs (sales, conversion rate, share of search, share of digital shelf, return on ad spend).
• Work with sales and supply chain teams to ensure product availability, stock forecasting, and promotions execution .
• Drive monthly/quarterly business reviews with e-commerce partners to track performance vs. targets.

5. Cross-Functional Collaboration

• Work with trade marketing and key account teams to align online promotions with offline activations .
• Partner with supply chain to ensure smooth fulfillment, order management, and inventory accuracy .
• Collaborate with finance for budget tracking, pricing strategy, and profitability management.

6. Data & Insights

• Conduct consumer behavior analysis across digital platforms to refine targeting and brand strategy.
• Generate insights on basket size, frequency of purchase, cross-category shopping behaviors .
• Leverage data to recommend new product launches, channel-specific SKUs, and innovation opportunities .

Key Performance Indicators (KPIs)

• E-commerce sales growth (value & volume) of assigned brands.
• Market share in online FMCG categories.
• Share of digital shelf vs. competitors.
• Conversion rate & product detail page optimization.
• Return on investment (ROI) for digital campaigns and trade spends.
• Customer ratings & reviews improvement.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, E-commerce, or related field . Master’s degree is a plus.
• 5–7 years of experience in brand management, e-commerce, or digital marketing (preferably FMCG).
• Proven track record in managing brands on major online marketplaces and D2C platforms .
• Strong understanding of FMCG dynamics, distribution channels, and consumer trends .
• Experience in digital media planning, SEO/SEM, and performance marketing is highly desirable.

Skills & Competencies

• Commercial acumen with strong P&L management skills.
• Excellent negotiation and stakeholder management abilities.
• Strong analytical and data-driven decision-making skills.
• Knowledge of e-commerce analytics tools (Google Analytics, Power BI, e-retailer dashboards).
• Creativity in digital content and campaign development .
• Strong project management and multitasking abilities.
• Ability to work cross-functionally in a fast-paced FMCG environment .