E-Commerce & Digital Marketing Lead

Role Summary

The E‑Commerce & Digital Marketing Lead is responsible for executing day‑to‑day

ecommerce and digital marketing activities with a strong focus on launching,

operating, and scaling the brand’s international online market. This role

ensures smooth website operations, accurate merchandising, campaign execution,

performance monitoring, and cross‑functional coordination. The Lead serves as

the primary executor of ecommerce tasks translating commercial direction into

high‑quality operational output.

Main Responsibilities (including But Not Limited To)

• E‑Commerce Execution & International Market Launch Support
• Execute all ecommerce tasks required for the international market including product setup, pricing updates, website localization, and compliance‑driven adjustments.
• Manage daily operations of the international Shopify store ensuring smooth order flow, accurate data, and timely updates.
• Ensure all market‑specific content, policies, shipping details, and product availability are always up‑to‑date.
• Collaborate with internal teams to align international launch requirements and readines milestones.
• Website Merchandising
• Build and maintain product hierarchy, collections, categorization, sequencing, and naming conventions.
• Upload and update all product data: descriptions, specifications, pricing, images, alt tags, variants, and stock visibility.
• Ensure product pages meet brand standards and create a seamless, high‑quality shopping experience.
• Refresh homepage banners, navigation menus, featured collections, and onsite placements based on campaigns and calendars.
• Implement promotional updates (discounts, bundles, seasonal collections) on time and error‑free.
• Monitor product performance (best sellers, slow movers, new arrivals) and adjust merchandising layouts accordingly.
• Ensure consistency in product storytelling across descriptions, imagery, and onsite presentation.
• Run daily merchandising checks to catch errors, outdated information, or broken links.
• Digital Marketing Execution Support
• Assist in launching social media ads and retargeting campaigns by preparing assets, uploading creatives, and tracking performance.
• Coordinate email/CRM campaigns by preparing product links, collections, and merchandising alignment.
• Implement basic SEO updates including al text, meta descriptions, and product keywords.
• Monitor campaign performance dashboards and report insights to marketing management.
• Ensure onsite merchandising aligns with live digital campaigns for cohesive customer journeys.
• Order Processing & Fulfillment Coordination
• Monitor and validate all international
• Shopify orders to ensure accuracy and fulfillment readiness.
• Coordinate with logistics and fulfillment partners in each international market to ensure timely dispatch and delivery.
• Track the full lifecycle of international orders, escalating delays, exceptions, or customer issues as needed.
• Maintain accurate US product availability by updating stock visibility and removing sold‑out items.
• Stock Monitoring & Inventory Support
• Review stock levels across international markets to ensure accurate availability.
• Coordinate with supply chain and warehouse partners to communicate international low‑stock items, replenishment needs, and product changes.
• Adjust merchandising layouts based on stock turnover, best sellers, and market specific inventory priorities.
• Reporting & Performance Tracking
• Prepare weekly merchandising and ecommerce performance reports including product
• performance, category contribution, click‑through and conversion behavior, top pages and search terms, campaign impact on site traffic and sales.
• Flag issues or opportunities that influence merchandising, product placement, or campaign alignment.
  
  

Education & Experience

Bachelor’s degree in marketing, E‑Commerce, Business Administration, Fashion Merchandising, Digital Media, or a related discipline.

Additional training in e-commerce merchandising, Shopify product management, digital content optimization, or UX fundamentals is a strong advantage.

4 to 7 years of hands‑on experience in website merchandising within an ecommerce or retail environment

Practical experience using Shopify for

merchandising tasks (product setup, variants, media, sorting, navigation

updates).

Experience supporting international markets, including localized content, pricing, and stock visibility.

Familiarity with cross‑functional workflows (marketing, supply chain, creative, logistics) to align merchandising with campaigns and inventory.

Skills

Ability to analyze product and category performance to recommend layout adjustments.

Strong organizational skills to manage multiple updates, product changes, and calendar-driven merchandising tasks simultaneously.

Comfortable coordinating with logistics and supply chain teams to align stock availability with onsite visibility.

Personal Attributes

Highly detail‑oriented, with strong ownership over accuracy, consistency, and visual standards.

Execution-driven able to translate direction into flawless onsite implementation.

Proactive in identifying issues (product errors, broken content, stock mismatches) and resolving them efficiently.

Strong sense of aesthetic judgment that aligns with brand tone and visual guidelines.

Organized and capable of managing fast-paced product and campaign cycles.

Collaborative team player who works well with marketing, creative, and supply chain teams.

Adaptable and comfortable supporting new market launches, especially USA-specific requirements.

Competencies/Values

Believe in Magic: (Passion & Commitment)

Being enthusiastic and committed to what you are doing inside the organization. Stay

focused & continually aim to improve / reach success no matter what setbacks are on your way.

Always Bring “A” Game: (Customer Excellence)

• High level of optimism and a "can do" Orientation. A willingness to support and be a part of a team in multiple activities and stay motivated to accomplish the goal while facing obstacles. Works effectively with and supports colleagues, fostering a positive and collaborative environment.
• Being a customer focus by having the ability to understand internal/external needs and concerns in the short to long-term and to provide sound recommendations and/or solutions. Focusing efforts on understanding, meeting, and exceeding customer needs.
  
  

Get it done. RIGHT: (Drive High Quality Results)

Consistently achieves high levels of results while setting standards of excellence &

quality. Seizes all opportunities to get the job done. Pay attention to details

and pursue quality in accomplishing tasks.

Be Real: (Ethics & Integrity)

Behave in an honest, fair, and ethical manner. shows consistency in words and actions.

Models high standards of ethics. Earning others’ trust and respect through

consistent honesty and professionalism in all interactions.

Be Creative: (Creativity & Innovation)

Ability to generate non-traditional yet practical ideas that would serve a business purpose and identify & develop new methods, approaches, systems, or tools that best suit different situations and generate business results. Moreover, the ability to multitask and take initiative.

Learn & Teach: (People Development)

• Fostering learning and development culture.
• Willingness to delegate responsibility, work with others, and coach to develop their capabilities.